Will your mask soon reflect your personality? With the Covid-19 epidemic, wearing a mask has become essential in the fight against the disease. It could also become so in your closet.
Popular brands have already decided to surf the phenomenon. Disney launched a range of masks for children. On the ends of colored fabrics… Mickey and his friends, of course. The toy brand Playmobil has also decided to launch out, by revealing rigid plastic masks also suitable for adults.
And well-established brands are not the only ones to have launched themselves into this brand new market for custom masks. The Etsy handicrafts sales site recorded mask sales worth 120 million euros in April alone.
The single keyword "mask" refers to nearly 250 pages of masks of all shapes and colors. And we find everything. From the model with the fries print, to fake Gucci, PSG or Harry Potter flocking.
But does this mean that the mask can really become a garment like any other? Video response with Benjamin Simmenauer, professor at the French Fashion Institute.