Overcoming racism is not an impossible task for JJAbrams. On June 2, the Bad Robot company created by director JJ Abrams announced on Instagram that it would donate ten million dollars, in collaboration with the Katie McGrath & JJ Abrams Family Foundation to associations fighting against racism. What, little by little, to combat racial inequalities.
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In a long message, the production company wanted to mark its commitment with its only watchword: " Enough " (Enough). “ We at Bad Robot are grateful to the many academics, activists, organizers and leaders who are fighting on the front lines to change our country which is systematically unjust. It is this constellation of thinkers and actors who have the project of a more perfect, more just, more equitable and more human union. In this fragile period, words count, listening is essential and we must invest ”.
Bad Robot will therefore donate ten million dollars to several organizations over the next five years. Black Futures Lab, Black Lives Matter LA, Community Coalition, Equal Justice Initiative and Know Your Rights Camp will then benefit from several investments of $ 200,000. In total, the five organizations will have recovered two million dollars in 2025.
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Lucide, the Bad Robot company does not forget that a simple payment cannot solve the problem. "Corporate and private sector philanthropy can never have the impact needed to address these systemic inequalities, but businesses and those who can do it must do what we can until our political leaders take the lead. ahead. "
Invested, JJ Abrams has already shown his support for the Black Lives Matter movement by congratulating the investment of one of his foals John Boyega, figure of anti-racism in the streets of London.