Tv also turned on in phase 2, tg still on the shields

(ANSA) - ROME, JUNE 08 - Freer to move, fareshopping, meet friends, return to enjoy the fascination of art, but still with the TV on, tuned in particular to information: during phase 2, listening remains in fact the highest of the last 16 years, dragged in high above all by the news.
    This is what emerges from the analysis of Auditel data in time of coronavirus processed by the Observatory of the Phrase Study. In the first 34 days of phase 2 (4 May - 2 June) there are still over 11 million, in 24 hours, the Italians (56.9%) and the Italians (43.1%) who kept the TV on for a 363-minute average, more than an hour and a half more than it was in 2005. In the same days of 2005, viewers were 8.8 million. With the advent of digital and new channels, overall listening gradually rose to 10.5 million in 2013: still today, however, the six generalist Rai and Mediaset networks 'occupy' alone more than half (51.02%) of listening total.
    The lion's share remains the information. In each of the past week there are five news programs among the nine most viewed programs and the three news of 20, Tg1, Tg5 and TgLa7 produce alone more than 50% of the overall TV ratings (Tg1 24.4% - Tg5 20% - Tgla7 5 , 6%).
    During Phase 1, the ratings of the generalist networks grew by 31.4% compared to the same days of 2019, advertising investments fell by 29% "and adaprile will be worse", according to Nielsen forecasts. Auditel reports, however, show that the audience ratings also increased, in particular on Rai3 (+ 54%), La7 (+ 43%), Italy 1 (+ 41%). Overall, the Grp (Gross RatingPoint - index for measuring the penetration of advertising) in Phase 1 grew even more than ratings: + 43.7%. For Francesco Siliato, head of the Osservatoriodello Studio Frasi, advertising has therefore "renounced its anti-cyclical function by missing an opportunity: businesses have not been able to be quick and take advantage of the increase in public to attend with their institutional campaigns".
   (HANDLE).