Generali Italia accelerates on digital and sustainability

Generali Italia accelerates on digital transformation and sustainability. "We are convinced that in our new context our 2021 strategy has even more value" because "being people's life partner at this stage is even more important". To say it is the country manager and CEO of the company, Marco Sesana, during a live streaming press conference on the "Life partner strategy 2021" and on the presentation of a new retail offer. "We accelerate the digital transformation and continue the 300 million three-year investment plan for innovation, skills and people - explains Sesana -. We are aware of our responsibility towards people, the community and the country and we believe it is important to act together to generate trust: in this phase, to face Covid-19 and support the recovery of Italy, we immediately activated an action plan of over 110 million euros ". Generali Italia "is focusing on a more digital network with a new generation insurance offer that supports the agent and offers an excellent digital experience to customers". Today over 62% of the company's policies are completely digital and over 67% with remote digital signature and the network is remote. Sustainability is also at the heart of Generali Italia's strategy: "it is necessary to be more sustainable, which means having a positive impact on the real economy and doing good business", underlines the CEO. The new retail solution goes in this direction completely digital, "Imagine Now", with which the company aims to activate 200 thousand customers per year. It is a product that "is born digital" and allows the customer to "choose what has the most value for him, to build a personal playlist of protection, prevention and assistance in smart mode together with the agent, and to update it according to one's own path. of life. "Over 74% of customers who, in these first months, have already chosen Immagina Now have a full digital experience thanks to a network of highly professional and always connected agents, and to the new digital tools and touch points".

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Generali Italia