The mask is trendy, the brands launch themselves into the business - Lifestyle

Goodbye sneakers, welcome masks: even the reselling market, where the most exclusive sneakers dominated before the covid, bends to the need for government decrees. On StockX, the most important reselling platform in the world in which to sell and buy sneakers, but also streetwear garments and accessories in limited edition, the fabric masks recorded a 282% increase in the resale price and total sales grew by 75%, an increase in overall spending of 167%.
The mask market is dominated by two brands in particular, which are among the most popular in the sector: Off-White and BAPE. The resale price of the Off-White Diag Face, currently the most popular model, has almost doubled since the beginning of March and tripled compared to January. Many requests also for the BAPE Space Camo mask and the BAPE Color Camo Blue. They already existed before the coronavirus but now they are at the top of the requests
    The country that has seen the greatest increase in spending on masks was France, where it spent 400% more to add a touch of style to what has become a new need for common well-being.
    "Since the beginning of the Covid-19 crisis, StockX - commented Jesse Einhorn, StockX Senior Economist - has seen an increase in demand for the category of face masks, which has implied a strong and progressive increase in sales and resale price of the models available on our platform. " "We observed that this trend began in the first days of March, but at that time it was largely limited to a select number of masks of the Off-White brand. However, we later noticed - he concluded - a peak in demand for almost all the fabric masks on our platform ".
    During the lockdown, sneakers fanatics converted to slide-o n slippers (causing prices to rise by 364%) and slippers (+ 62%). The most popular slide-on was the Yeezy Slide Bone, which in the two months of lockdown saw a surprising 360% sales boom. As a result, in response to increased demand, the price of the model has more than doubled. Virgil Abloh , in addition to the masks, placed on top of the most requested designers thanks to the furnishings designed for Ikea, which recorded a 31% increase in orders.