Three recent reports are on the go. The first was presented on June 5 as part of a mission on advertising and the ecological transition, "first in French environmental history", to ministers Élisabeth Borne (Ecological transition) and Brune Poirson (anti-waste and circular economy). It recommends, with regard to the ecological transition, the implementation of a climate neutrality strategy, a consistency of the regulations on outdoor advertising, a relaunch of initiatives for more responsible advertising and an improvement of regulatory mechanisms . The idea would notably be to engage the profession to achieve carbon neutrality in 2050 and oblige it to report climate. Other proposals include: eliminating representations unfavorable to the climate, prohibiting advertising of end-of-life products or services, or even banning advertising drawn by air.
An Évin climate law
Second report, scathing this one, of the "network
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