General assembly for communication

2020-06-25T00:03:11.034Z

Expected by professionals, the work should lead at the beginning of 2021 to a three-year action plan.The coronavirus is giving a boost to an old communication industry project. Called by professionals, long before the health crisis hit all markets, the Estates General are finally officially on the agenda of a sector which employs in France 700,000 people, weighs more than 50 billion d 'euros and represents 1.5% of GDP. Read also: Advertisers, advertising and the crisis: the story of an eternal r...

The coronavirus is giving a boost to an old communication industry project. Called by professionals, long before the health crisis hit all markets, the Estates General are finally officially on the agenda of a sector which employs in France 700,000 people, weighs more than 50 billion d 'euros and represents 1.5% of GDP.

Read also: Advertisers, advertising and the crisis: the story of an eternal renewal

"There is a big educational issue to make better recognize poorly valued trades which are however an essential lever of business development", underlines the advertiser Mercedes Erra, on the initiative of this sector approach with the president of the Union des Marques (UDM), Franck Gervais, head of Accor's European activities. For the latter, “the perception of communication must evolve. It must be modern, societal and responsible. Crucial projects to build sustainable, that is to say effective, brands that inspire confidence. ”

The start of the Estates General, time

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Source: lefigaro

All life articles on 2020-06-25