The actor was born for the new Shufersal online commercial • Playing this grotesque characters in his blood

• Shufersal advertisement online

  Photo: 

  From the advertisement

Our screen is divided into corona, news that is not corona and lots of reality in between. Between the racism and profanity in the island of "survival" in MKR's kitchen, we try to sell us by stopping the commercials from all over. From my knowledge of the advertising industry there is always a struggle between the client and the advertising agency. The customer wants a sales advertisement, with a big caption and a picture of the product and the price or discount - something "that will bring sales". On the other hand, the advertising agency uses the best copywriters and art directors to create a creative advertisement that will not be swallowed up by the other advertisements in the cluster, while still serving the client's wishes.

The result is, on the screen, most of the advertisements that come out according to the customer's wishes (the advertising offices always joke that whoever endorses the creative is the client's wife, if it is a man). But every now and then you see advertisements that manage to make you laugh or feel, and thus become more memorable and along the way convey the message about the product.

Recently, Shufersal's online commercial, which features the talented Ilan Peled (forever shot by Pascal), came into the air. This is a tribute to Eurovision and specifically to Eurovision 1979, in which Israel won the "Hallelujah" song of a milk and honey band. The song that Cavar made in the commercial is actually the Greek song from the same competition - "Socrates" performed by Alfida.

In the commercial, Peled portrays all the characters, including the accompanist and conductor singers. She copies one stage to one from the Eurovision, with only relevant products, and ends with Peled's reality as a writer's send-off that performs the song at the door of none other than Glee Atari.

Peled was stitched into this advertisement. He was born for such commercials, which combine grotesque and exaggerated characters who reach heights and crash on life in the moment. Just let him play female characters who sing songs of the past, and he'll already put in his special nuances and knock you off the couch.

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At the end of what appears on the screen is funny, silly and endearing, and most of all you will get stuck in your head for a few days and remind you of your product or service. Show me a customer who didn't sign it.

Shufersal online advertisement