Big weather notice on the advertising sector. Threats come from everywhere. There was already the digital wave, which continues to upset an entire ecosystem now locked by a few. There is now the antipub movement, which returns with fanfare after the health crisis, and whose effects should double after the election of environmental mayors in several major cities, in Lyon, Bordeaux, Annecy, Poitiers and, since this weekend , in Marseille.
For French advertisers, accustomed to their perpetual role of unloved, there is concern to be done. The period that opens promises to be complicated. But the leaders of what should be called an industry do not despair. “The state cannot do everything. But it can do better by doing otherwise, " argued Sunday in the JDD the new prime minister, Jean Castex. This is also what the advertising professionals say to themselves.
Useful and responsible brands is the idea at the heart of the Citizen Climate Convention."Advertising is at a special time, we are
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