12 leading artists collaborated with fashion giant Reebok to document their heritage • Among the participants: Max Bachman, Dede Bandeid and Elran Gabay • The results are in front of you

• The work of Max Bachman (MAX164)

Especially now, when the world of culture is suffocated in the wake of the Corona crisis, interdisciplinary collaborations, which give work to artists on the one hand and advertise the brand on the other, are especially welcome.

As part of the launch of the new model of Reebok shoes "Classic Leather Legacy", the company turned to 12 leading young Israeli artists in their field, to create anything that comes to mind, which will correspond with the new design of the shoe.

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The artists are: international graffiti artist Elior Yosef, Elran Gabay, Anya Martirosov, Dede (Dede), stylist Chen Bar Khalifa, fashion illustrator Talia Zoref, Linoy Yaakov, Mai Savir (Maisa), Moore and Zena, Max Bachman MAX164, Noa Sol Matan and Shalev storm.

The results are varied and interesting. You may have heard of Elior Yosef thanks to his beautiful contribution. He recently painted a portrait of Gal Gadot with the actress' signature, which was sold for NIS 45,000, and donated all the proceeds to the association for sick children make a wish.

As part of the collaboration, Elior painted huge graffiti of the model on a five-meter-high wall in the Neve Tzedek neighborhood of Tel Aviv. A video of the work process in front of you.

Anya Martirosov, whom you may know thanks to her graceful giraffe paintings, paired the giraffe, her distinctive hallmark, with the shoe.

Elran Gabay, a Bezalel graduate in the Department of Visual Communication, used various techniques such as salt sculpture, set and lighting design, studio photography and graphic tools into an unconventional and interesting work.

Stylist Chen Bar Khalifa, created three layers on which he painted, pasted and painted different elements in the colors of the new Reebok model, with the end result presenting the shoe model in three dimensions.

The painter Linoy Yaakov simply turned the shoe into a colorful and poppy unicorn, which symbolizes for her nobility, temporality and positivity.