The Hispanic Heritage Foundation (HHF) announced that Bad Bunny will receive the prize in the "Vision" category during the annual awards ceremony, due to the impact he has managed to generate through his music and his activism.
"Bad Bunny understands his responsibility to serve as a powerful voice for those who need to be heard, as well as a source of inspiration for our youth," said José Antonio Tijerino , president of HHF.
"He radiates his Latino and Puerto Rican pride in everything he does from the stage to the community and the entire world," he added.
The Puerto Rican singer will receive the award on October 6, during the broadcast on Public Broadcasting Service (PBS) stations.
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This year's Hispanic Heritage Awards will air on PBS presented in a "unique documentary style," according to a press release, and will include profiles of the honorees and special performances filmed in intimate settings.
During the thirteenth edition of these awards, the contributions and achievements of Latino leaders in various fields will be recognized, while celebrating cultural pride and great promise for America.
In this way, Bad Bunny joins other previously award-winning musicians, such as the Colombian J Balvin , who received the vision award in 2016 and the duo Jesse & Joy , who did so in 2018.
The "Bad Rabbit" is one of the most popular current artists in the world. The Latin Grammy winner constantly manages to break language barriers and stereotypes, becoming an international icon of entertainment and culture.
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Acknowledging the impact he has had in pushing Latin music to a global audience, Bad Bunny recently became the first Reggaeton & Trap artist to appear on the cover of Rolling Stone magazine .
His most recent album, Las Que No Iban A Salir , debuted at number one on Billboard's Top Latin Albums chart, dethroning himself, and simultaneously managing to hold the top three chart positions , with YHLQMDLG at second and X 100PRE. in the third.
With a total of 24 hits on the charts, each of Bad Bunny's releases has left a powerful mark on the history of Latin music.
The Hispanic Heritage Awards were created by Latinos at the White House in 1987, to commemorate the establishment of Hispanic Heritage Month in the United States, and are considered one of the highest honors by Latinos for Latinos, counting on the support of 40 national Hispanic service institutions.
In the past, personalities such as Judge Sonia Sotomayor , Rita Moreno , Celia Cruz , Tito Puente , Gloria Estefan , Ricky Martin , Rubén Blades , José Feliciano , Residente , Eugenio Derbez , Zoe Saldana , Luis Fonsi and Diego Luna , among others.
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