The Exchange welcomed the release of WPP's first half results on Thursday. The share of the London-listed advertising giant climbed nearly 7%. As for Publicis in July, investors are pleasantly surprised by the performance of the British, world number one (Ogilvy, Gray, VMLY & R, GroupM). It has certainly recorded a decline in its income, but it is more contained than expected (- 10.2%), given a second quarter at - 15.1% presented as the acme of the current crisis .
Read also: WPP is going through a bad patch
"Assuming that there is no second wave or major containment, the second quarter should have been the most difficult time of the year," said Mark Read, general manager of WPP.
Despite the confinement period and all that it entailed (postponements and cancellations of campaigns, reorganization of teams, implementation of generalized teleworking), this level of activity made a positive impression. A month ago, the French Publicis, world number three,
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