German consumers have been changing their habits since the coronavirus. With a simple trick, Aldi and Lidl take advantage of this and sell a product particularly well.
- Since the coronavirus * , consumers have had new habits.
- Aldi * and Lidl are now making use of this.
- In one product division, the discounters have become market leaders with a trick.
Munich - Purchasing habits among Germans have changed since the beginning of the corona pandemic. With a new form of packaging, the discounters Aldi and Lidl have made use of the shopping behavior. We are talking about so-called MAP packaging - that stands for Modified Atmosphere Packaging. This refers to the small plastic bowls that lie in the freezer and make the product visible to the consumer. The transparent packaging can really score in one division.
Aldi and Lidl: This is how discounters benefit during the corona crisis
We are talking about selling fish in Germany. As the world reports, discounters like Aldi * , Lidl and Co. dominate during the Corona period *fish sales for the first time - even before supermarket chains and hypermarkets. A total of half of the nationwide fish sales are currently accounted for by discounters. In the case of canned food and frozen fish, the figure is significantly more than 50 percent.
Aldi and Lidl: With a simple trick, the discounters sell more fish in Corona times (symbol image)
© Sönke Möhl / dpa / picture alliance
A current report from the FIsch information center in Hamburg gives the MAP packaging as the reason. Consumers have a written expiry date when they buy and can take a closer look at the goods before buying. The protective gas atmosphere inside the pack also makes the food last longer. Fresh fish products can be kept for up to eight days - a welcome aspect during the times of the coronavirus * . Over 70 percent of all fresh salmon are already sold in this packaging variant. A similar trend can be observed in other popular fish species such as tuna or cod. Classic fishmongers or sales trucks are being pushed out of business more and more.
Shopping during Corona: This is how the behavior of German consumers has changed
#Fish out of tins and freezer - This is society's new culinary delight. In the case of canned fish, there was a temporary increase in sales of almost 50 percent. https://t.co/Jz3y7ZMCuk #Corona #fischinformationszentrum
- shz.de (@shz_de) August 19, 2020In addition, another trend has become clear since the beginning of the corona pandemic: German consumers are willing to spend more money on fish. While fish sales rose by around eleven percent in the first half of 2020, sales improved by 19 percent at the same time. This means that Germans chose fish products much more often during the corona crisis * and were also willing to pay more money for them. It remains to be seen whether this is a long-term trend. The shopping behavior during the corona pandemic, which was limited to the most essential purchases, speaks against this.
In the video: How Aldi went from a corner shop to an empire
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