Consumer shock: Discounter now publishes "true prices" - individual products 200 percent more expensive

Climate change and water pollution: Much of the global environmental damage is reflected in food prices - in Germany the prices for meat, milk and cheese should explode now.

Berlin

- Every week they flutter into German households: the advertising brochures of

and discounters.

- everything is on

.

According to a recent study by the

, however, those foods would actually have to cost much more * than

,

and Co. demand from their customers.

Then

and

would be

almost twice as expensive - and

would have

to cost three times more

in the

than at the moment.

The reason seems clear: the

and global

, the

causes that drive

internationally in the air.

However, business

and his team are

currently not

taking

damage

into account in their calculations

.

On behalf of the

, Gaugler determined the “true costs” for a total of 16

own-brand

products

.

In addition to the “normal” production costs, the

scientists only

looked at the

effects of the greenhouse gases generated during production, the consequences of over-fertilization and the energy requirement.

So far we have only considered part of the hidden costs, but that alone shows that the prices are lying - some more and some less.

Tobias Gaugler, business IT specialist

Serious price shock: do organic products fare better?

The results are shocking:

particular

would have to be

sold at a significantly higher price,

taking into account the

.

If the study is to be believed, the

would have to

sell

meat from conventional farming with a hefty price increase of 173 percent.

That means: The 500 gram pack of mixed

would have to cost an impressive 7.62 euros instead of 2.79 euros.

Even

would "normally" far more expensive, so the price of

by 122 percent and for

would have to climb by 88 percent.

The "true prices" for

and

come off relatively well in the study: The price for

would increase by 19 percent, the

price for

only eight percent. Especially for

the question arises as to whether theirs Products would do better than the conventional offer. The researchers can say yes, but even

should actually cost around 126 percent more than before.

What should #foods actually cost if their ecological effects along the supply chain are included in the sales price?

#PENNY shows #TrueCosts for its first products: https://t.co/RTBVhaL7WW @uni__augsburg

- REWE Group (@rewe_group) September 1, 2020

Rewe plans the “real price” on the price tag

Today

opens

a new branch of its

in

- the special thing about it is that it is a "

" that actually writes the "true prices" on its labels. Of course, in addition to the conventional prices and only at each eight out of a total of 3500 conventionally and ecologically produced products.It is important for those responsible to take a first step towards

and to show the customer the

their

.

Only when the buyer sees that he is

for 79 cents, but that it would de facto cost 1.75 euros, can he make

a more conscious

in the

*.

manager Stefan Magel also admits, as the DPA reports, “As a company in a highly competitive market, we are without a doubt part of the problem.” But he hopes that his current project will be part of a solution. The

respond positively the

, the promotion would be extended to other products and also offered in other

.

Puls4-Video: Will not eating meat save the climate?

The Augsburg scientists also hope that the “

” will change the

. The high

could be

gradually added to

prices

, for example by taxing CO2 emissions and nitrogen fertilizers in

. In the

opinion of the researchers, the

would then probably

offer

more

and at the same time

significantly reduce

the

.