Since they regularly panic the Audimat, controversy, clash and strong convictions have flourished on television sets.
A good deal for news channels?
The CNews paradox is apparently proof of this.
Last spring, the channel of the Canal + group was firmly established on the second step of the podium, behind the leader BFMTV.
His audiences have soared.
At the same time, the number of spots broadcast has, conversely, collapsed.
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In this media re-entry, the volume of advertising on CNews has indeed been reduced by about 40%, by compiling data from the Kantar Institute.
The contraction is even more spectacular between 6 p.m. and 9 p.m., a time slot during which CNews is nevertheless the leader of news channels.
For example, it did not exceed 1 hour and 35 minutes between September 1 and September 13, whereas it reached almost 7 hours last year at the same period!
Opposite, LCI totals 4 hours and 48 minutes of advertising,
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