(ANSA) - MILAN, 25 SEPTEMBER - "This is a moment of extraordinary change, an occasion that happens every few years, it is as if it were a Chinese wall between what was there yesterday and what will be tomorrow. Either you stay here or there, there will no longer be room to stay in the middle "predicts Diego Della Valle, in Milan for the virtual presentation of the new Tod's collection.
Starting from the new presentation format designed for this fashion week, Della Valle says he is convinced that today "we need to think about what we want to be and take into account how consumers change. There is an epochal global change and I, who am not a man of technology, I find it very interesting what can be done with new ways of communicating mixed with traditional ones ".
And this "will be a great help for small companies and young designers, it will be a way of having a low cost view because what counts is the ability of people to create and communicate, large budgets are not necessary".
Creative director Walter Chiapponi "understood that the company needed to leap into modernity".
And he did it, for this fashion week, with a small film shot avilla Necchi, accompanied by the performance of the singer OkayKaya, where "it is the clothes - says the creative - that transmit emotions".
(HANDLE).
