NAPLES - An image of pure and sincere beauty: a girl who seems to have just come out of the water, with a white dress that wraps her, looks into the room, bites into a mozzarella and tries to say something.
Thus begins the new video spot created by the Neapolitan "youtubers" of "Casa Surace" for the Consortium for the Protection of DOP buffalo mozzarella from Campania.
Without spoiling anything else, the latest fruit of the synergy created with the group of actors from Campania who have made their strength of sympathy and homage to the traditions of the South is ready.
A video that fully reflects the style of the group, with the extraordinary participation of grandmother Rosetta.
A work that returns all the values of the PDO buffalo from Campania: beauty, goodness, emotion and desire, and also purity, as is the girl's white dress.
The spot is now at the center of the autumn communication campaign of the Protection Consortium which has chosen the web (the main Italian information sites and social media) as a privileged channel for the dissemination of content ready to make users smile, but also to make them reflect on the importance of choosing quality on the table, especially in a historical period never experienced before, which has brought out new lifestyles.
And the buffalo mozzarella from Campania DOP is also at the center of another project signed by Casa Surace, the "Staisciupacco", the excellent version of the famous "pack from down", which above all southern students who are away from home know and appreciate well.
In fact, a basket of Southern goodness has been built with the Bufala DOP in the center.
Hundreds of them have already sold like hot cakes and so they also contribute to creating knowledge and awareness of the authentic "Made in Italy" agri-food, or rather "Made in the South".