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Internet advertising: the countdown on "cookies" will begin on Thursday

2020-09-29T18:20:39.820Z

From the adoption of the final version of this “recommendation”, site editors will have six months to adapt to the new guidelines.



The French gendarme of personal data, the Cnil, will publish its "

recommendation

" on

Thursday

on consent to targeted advertising and the use of "cookies" by websites, an important step before first sanctions, AFP learned with the regulator.

Read also: The Council of State contradicts the Cnil on the use of cookies

The adoption of the final version of this "

recommendation

" will indeed mark the starting point of a period of six months left to the site editors to adapt to the new instructions, before they are sanctioned for possible breaches.

Initially scheduled for early April, this step was postponed due to the health crisis and pending a decision from the Council of State.

The CNIL recommendation is not binding, but presents an adequate way of implementing the

regulator's “

guidelines

” on cookies and other tracers adopted in July 2019 to comply with the European rules of the General Regulation on the protection of data. data (GDPR).

These rules determine how a site editor can obtain valid consent from “

banner cookies

”, which have become ubiquitous on the web, but often formulated in such a way as to encourage the Internet user to accept advertising targeting.

Generally, the targeting of an Internet user involves the deposit on his browser of a certain number of tracers, including advertising "cookies", digital cookies making it possible to identify, for example, his centers of interest.

Read also: Cookies: the Council of State agrees with the editors against the Cnil

In a judgment rendered in June, the Council of State had ruled in favor of the editors of sites against the CNIL on a crucial point, considering that the regulator could not generally prohibit "cookies walls", a practice which consists in subordinating the '' access to a website with the acceptance of "cookies".

The CNIL had "

taken note

" of this decision and announced that it would adjust its guidelines and recommendation accordingly.

Source: lefigaro

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