The coronavirus crisis made a first victim among legendary advertising signs in France.
As part of a works council held at the end of last week, the representatives of nearly 60 employees of the BBDO Paris agency were informed of their upcoming cessation of activity.
The commercial CLM BBDO sign will therefore disappear.
End clap for the agency co-founded in 1972 by advertising company Philippe Michel, who died prematurely (aged 53) in 1993 and known for emblematic campaigns, notably for Eram, Mamie Nova and Total.
Read also:
Air France entrusts its advertising to Omnicom
End of the game also for BBDO in France, even though it is one of the main networks - and one of the most awarded in the world - of the American Omnicom, the world number two in communication, which also owns the DDB and TBWA networks.
“BBDO was, for several years, the least dynamic Omnicom network in France,
underlines an advertiser.
CLM BBDO had become a kind of letterbox, an agency
This article is for subscribers only.
You still have 67% to discover.
Subscribe: 1 € the first month
Can be canceled at any time
Enter your email
Already subscribed?
Log in
