True to the motto "That eats the future", a popular discounter is now reacting to a lifestyle trend - with a revolutionary innovation.
More and more people are now eating vegetarian - or even exclusively vegan.
The German
discounter Penny is
now jumping on the lifestyle trend.
“Food for Future” is the name of the new own brand.
Wiesbaden - watch out vegans!
After the
Rewe subsidiary
already maintains its own
organic label
“Naturgut”,
Penny is
now also
revolutionizing
its range for everyone who
wants to
do without
animal products
entirely
.
With the new own brand "Food for Future" Penny now wants to
appeal to
vegans
too
.
After other
discounters
, such as Edeka, have been offering vegan products for a long time, Penny has now jumped on the lifestyle trend.
True to the motto “This is the future”, the
new Penny brand is
now available - the first products are now gradually arriving nationwide in around 2,200 branches of the
discounter chain
.
For example, vegan minced meat and burger patties based
on pea proteins
should now be
permanently
available.
“For the climate, for animal welfare, for everyone,” the company is now advertising.
The
vegan community is already looking forward to
:
Check out this post on Instagram
Penny is the first discounter to offer a cross-product group vegan private label.
The first products are being sold in around 2,200 PENNY stores across Germany under the slogan “That eats the future”.
The first products are “vegan mince” and “vegan burger patties” based on pea proteins, which are now available.
Additional products such as the “Pea Burger” and the “Rice Nuggets” will be available in October.
Penny will continue to expand its own brand.
I'm looking forward to it.
#healthyfood #food #healthy #organic #govegan #foodporn #veganlife #foodie #healthylifestyle #veganrecipes #whatveganseat #veganfoodshare #natural #health #dairyfree #homemade #yummy #veganmarcules #foodie #vegan #newsfenny #veganberlin #vegan #newsfennyland
A post shared by Marcus Paltian (@veganmarcules) on Sep 25, 2020 at 12:26 PM PDT
Discounter dares to venture: animal and climate friendly products are now available
Vegan products - meatballs, cold cuts and schnitzel
made from plants
- are
currently more and more in demand
in
Germany
.
Even
Ikea
has for example recently its popular Swedish Köttbullar also in the vegetable version.
The
meat substitute products are
not only popular with pure vegans, but also with people who are careful to consume less meat.
Fast food chains, supermarket giants and discounters have recognized the trend for a long time - but Penny now sees himself as a
revolutionary
.
With “Food for Future”,
Penny
is
presenting
“the first discounter to have a vegan own brand across product groups”.
The
Rewe subsidiary announces this
on its homepage.
With this innovation, Penny continues, the aim is to show that a
vegan diet
can not only be fun, but that "with the right substitute products you don't have to do without good taste".
Video: Penny launches its own vegan brand "Food for Future"
So not only are "more common"
vegan products
such as minced meat or sausage, to be offered -
Penny is also
revolutionizing the freezer counter: From October onwards, customers will find "Pea Burgers" and "Rice Nuggets" here.
In changing promotions, vegan pizzas, mini schnitzel and chocolate should then be
available
at the
discounter
.
In the future, the customer should also be able to see at first glance what is “what's inside”: whether
gluten or lactose-free
, coconut, rice, pea or soy-based, the symbols on the
packaging
should provide all information about the product in an easily understandable way.
In the
future,
vegan recipe ideas
will also
be available on
under #foodforfuture
.
(cos)
No eggs, no milk - can you imagine becoming a vegan?