The Limited Times

Now you can see non-English news...

Discounter with a revolutionary innovation: "For everyone"

2020-10-01T07:56:46.872Z


True to the motto "That eats the future", a popular discounter is now reacting to a lifestyle trend - with a revolutionary innovation.


True to the motto "That eats the future", a popular discounter is now reacting to a lifestyle trend - with a revolutionary innovation.

  • More and more people are now eating vegetarian - or even exclusively vegan.

  • The German

    discounter Penny is

    now jumping on the lifestyle trend.

  • “Food for Future” is the name of the new own brand.

Wiesbaden - watch out vegans!

After the

Rewe subsidiary

already maintains its own

organic label

“Naturgut”,

Penny is

now also

revolutionizing

its range for everyone who

wants to

do without

animal products

entirely

.

With the new own brand "Food for Future" Penny now wants to

appeal to

vegans

too

.

After other

discounters

, such as Edeka, have been offering vegan products for a long time, Penny has now jumped on the lifestyle trend.

True to the motto “This is the future”, the

new Penny brand is

now available - the first products are now gradually arriving nationwide in around 2,200 branches of the

discounter chain

.

For example, vegan minced meat and burger patties based

on pea proteins

should now be

permanently

available.

“For the climate, for animal welfare, for everyone,” the company is now advertising.

The

vegan community is already looking forward to

Instagram

:

Check out this post on Instagram

Penny is the first discounter to offer a cross-product group vegan private label.

The first products are being sold in around 2,200 PENNY stores across Germany under the slogan “That eats the future”.

The first products are “vegan mince” and “vegan burger patties” based on pea proteins, which are now available.

Additional products such as the “Pea Burger” and the “Rice Nuggets” will be available in October.

Penny will continue to expand its own brand.

I'm looking forward to it.

#healthyfood #food #healthy #organic #govegan #foodporn #veganlife #foodie #healthylifestyle #veganrecipes #whatveganseat #veganfoodshare #natural #health #dairyfree #homemade #yummy #veganmarcules #foodie #vegan #newsfenny #veganberlin #vegan #newsfennyland

A post shared by Marcus Paltian (@veganmarcules) on Sep 25, 2020 at 12:26 PM PDT

Discounter dares to venture: animal and climate friendly products are now available

Vegan products - meatballs, cold cuts and schnitzel

made from plants

- are

currently more and more in demand

in

Germany

.

Even

Ikea

has for example recently its popular Swedish Köttbullar also in the vegetable version.

The

meat substitute products are

not only popular with pure vegans, but also with people who are careful to consume less meat.

Fast food chains, supermarket giants and discounters have recognized the trend for a long time - but Penny now sees himself as a

revolutionary

.

With “Food for Future”,

Penny

is

presenting

“the first discounter to have a vegan own brand across product groups”.

The

Rewe subsidiary announces this

on its homepage.

With this innovation, Penny continues, the aim is to show that a

vegan diet

can not only be fun, but that "with the right substitute products you don't have to do without good taste".

Video: Penny launches its own vegan brand "Food for Future"

So not only are "more common"

vegan products

such as minced meat or sausage, to be offered -

Penny is also

revolutionizing the freezer counter: From October onwards, customers will find "Pea Burgers" and "Rice Nuggets" here.

In changing promotions, vegan pizzas, mini schnitzel and chocolate should then be

available

at the

discounter

.

In the future, the customer should also be able to see at first glance what is “what's inside”: whether

gluten or lactose-free

, coconut, rice, pea or soy-based, the symbols on the

packaging

should provide all information about the product in an easily understandable way.

In the

future,

vegan recipe ideas

will also

be available on

Instagram

under #foodforfuture

.

(cos)

No eggs, no milk - can you imagine becoming a vegan?

Source: merkur

All life articles on 2020-10-01

You may like

Life/Entertain 2024-02-20T17:11:42.461Z
Life/Entertain 2024-03-14T19:15:18.339Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.