Sharing a photo of a special and original flag on Instagram with the hashtag #ilmiotricolore: it is the invitation to the public of the Boero Group and the General Commissioner of Italy for Expo 2020 Dubai, who aim to create the most innovative and participated in Italy ".
The images collected between 1 and 31 October will be published on the platform https://walls.io/ilmiotricolore
and, in rotation, on a single large digital wall which will animate the Italian Pavilion in Dubai in a year and which will tell the many ways of seeing, interpreting and recreating the symbolic colors of our country.
The 'call to action' of Boero, official partner of the Italian Pavilion, and of the General Commissariat of Italy for Expo 2020 Dubai, was presented today by the famous sailor Giovanni Soldini in the appointment at the Genoa Boat Show 'Color, beauty and innovation .
The route of excellence from Genoa to Dubai ', part of the three days of digital initiatives and events and in the presence that the Commissioner for the Italian participation in Expo Duabai together with partners and sponsors holds throughout Italy to celebrate the year that is missing. via the Universal Exposition on 1st October 2021.
"The one in Dubai will be a super special flag - said Soldini -. All those who follow us can take or take a picture with the flag and post it on Instragram and they will be exhibited online in this campaign".
The flag will be a key element of the Italian Pavilion, designed by Cra-Carlo Ratti Associati and Italo Rota, with Matteo Gatto & Associati and F&M Ingegneria.
The building is in fact characterized by three hulls which will form the roof of the structure and which, with their 2,100 square meters, form the largest flag in the history of Italy.
For the symbolic part of the architecture, the Boero Group has formulated a green, a red and a white that strictly reproduce the official colors of the Italian flag.
A transparent pearl white will be applied on top of these colors, formulated ad hoc by the group's laboratories to obtain a spectacular effect of movement of the flag.
