“Thanks everyone!
TPMP in record in P1 and a million in P2 ”, boast Cyril Hanouna on Twitter, Friday morning.
Followed by three large hearts.
In "Baba" language, it is the great darka for C8.
Translation, for the non-fanzouzes: the star host of the channel aligns the successes at all hours.
But is this really true?
The host-producer likes to dress his real audiences behind ingenious timings.
If we compare the figures over several years, they are actually down sharply.
The end of a success story?
At its zenith, in 2016, Cyril Hanouna and the band "Touche pas à mon poste" started the season in front of nearly 1.3 million viewers.
Four years later, they are down to 690,000, a dizzying drop of 45%.
So much so that C8 is largely left behind by the sworn enemy "Daily", up on TMC, which displays almost double!
But Hanouna is also preceded by “C à vous” (860,000 viewers), “Les Marseillais” by W9 (870,000) and, new, by Eric Zemmour's sulphurous show on CNews.
“One would expect it, notes a competing producer.
After ten years, there is a natural wear and tear of
TPMP
.
As we have seen in the past with
Le Grand journal
.
Reach the million
(Editor's note: for the 2nd part of the show from 8:45 p.m. to 9:15 p.m.),
it's still very honorable for Hanouna.
Except that it is not at all the mastodon that we have known.
We are clearly witnessing the end of a cycle.
Today, he no longer fights with Yann Barthès nor
C à vous
, but with Eric Zemmour.
"
Stop reruns in the morning
For the academic François Jost, media specialist, "people who need the spectacle of speech have come to CNews, to see the Zemmour phenomenon".
A public service executive who saw Cyril Hanouna leave on D8, at the time when he officiated on France 4, puts forward another explanation: "Even if it was called
Tonight, at Baba
then
C que du kif
, Cyril, who took the antenna from his home during confinement, damaged the brand while
Quotidien
and
C
brought
you
content on the shelf.
People went to look elsewhere and did not come back.
"
Another sign of the poor health of "TPMP", C8 will stop in two weeks the reruns of the morning, which lost half of their audience in a year, to put Christmas TV movies instead.
Is it also the fault of a too chaotic C8 re-entry grid?
There was first “Balance your post” at 5:45 pm, followed by a shortened “Do not touch my post”, then “Take it or leave it”.
" What a mistake !
Three entries is also three potential exits for viewers, ”a face of C8 still wonders.
A week later, Cyril Hanouna, who has just joined the supervisory board of Banijay, the parent company of his HO2 production company, changed his mind, highlighting the health context: "TPMP" would henceforth be broadcast after Arthur's old game.
A few days later, it was “Balance Your Post” which switched back to a weekly version on Thursday evening.
Emissions that flutter and the public too ...
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Back to school busy for Hanouna: "I will have 7 minutes to change during the ads!"
“What show is scheduled when?
Even us, we get lost, “laughs a columnist of the channel, who has just been confirmed by the Council of State of the 3 million fine following the hoax of Hanouna deemed homophobic, in 2017. The host gets nervous.
“When he discovered that Nicolas Sarkozy had accepted the invitation of
Quotidien (Editor's note: Thursday, September 10)
, he was angry, remembers an employee.
He then wanted us to pick up Macron under penalty of being all fired.
A stroke of blood without consequence.
For the first “TPMP” of the year, Cyril Hanouna had nevertheless obtained an interview, face to face, with Gérard Depardieu.
But the service was paid, according to our information.
What the production denies.
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The king of C8 also blurred his image, Monday, September 21, claiming that "drawings like those of Charlie Hebdo put oil on the fire".
Despite a backpedal the next day, these words cooled more than one guest.
What also confuse some of the faithful?
"An overdose of Cyril"
Because behind the bad figures, there are real disappointments.
Marianne, a 21-year-old law student, has just stopped following "TPMP" which she had been watching since 2011, at the time on the public service.
“Cyril Hanouna began to take reality show girls or DJ Kelly Vedovelli as columnists,” she regrets.
I am sometimes better informed than them!
And he has not been really objective for a year, during the debates.
"This resident of Clamart (Hauts-de-Seine) adds:" I can no longer bear his confusion on the networks with animators like Arthur.
It serves him for his image, especially when he launches his horde of fans against his enemies… I have the impression that he has become the new Booba.
"
Florence, 59, had been watching the show for four years, before skipping.
“I don't like the growing importance given to social issues,” she explains.
It's boring.
I turn on the television for entertainment after work.
Not to hear about the health crisis or news without humor.
"For Bradley, fan of the show since 2010," Hanouna is too present on the air with its extended broadcasts.
This created an overdose of Cyril.
Alain, a 44-year-old employee, is less categorical.
"I had left the show because it was also becoming less natural and Hanouna chained heavy jokes, adds this resident of Nancy.
There he returns with more concise and attractive content.
"
This disaffection leads to financial losses.
“In terms of advertising revenue, C8 has lost a lot, observes Philippe Nouchi, media expert at PublicisMédia.
Its flagship program is less profitable.
" Certainly.
But for the channel, Cyril Hanouna, who is still on contract for four years, is still an essential source of income.
"Audiences are growing, including advertising targets. We are delighted to have for eight years such a powerful access whose longevity is rare," says one.
As someone close to the host said: “Yes, audiences have dropped a lot, but who would do better today?
"