(ANSA) - ROME, OCTOBER 08 - "During our moment of global break, I found myself wondering what I do and why I do it. How can we all return more aware, more conscious? In a sleepless night I thought about what I really should do. I shared with my team, and it became unmanifest. "
Thus Stella McCartney who has chosen to present her new SS 2021 collection off the official calendars.
The designer preferred a video broadcast digitally instead of the show, followed by a press conference on zoom, in connection with the specialized press, where Paul McCartney's daughter presented her Manifesto from A to Z, a sort of map of the brand's DNA in alphabetical order, where each letter corresponds to the work of an artist and a list of future intentions on sustainability, for a designer who since 2001 had renounced the use of animal skin in her collections and in 2008 was using organic cotton.
"I wanted to define who we are - explained Stella - and who we hope to be. Mine is a guide to making ourselves responsible and a challenge to be the best in sustainable fashion. Being in the fashion for 20 years, I have thought a lot about the impact on the environment. How we can reduce what we produce? How can we do more with less? How can we achieve zero waste? By moving forward in our next collections, we will strive to further reduce our waste and the use of raw materials.
We will continue to question our approach and search for better vegan solutions to create a sustainable fashion without sacrificing luxury. "" Today's youth are tomorrow's leaders - and they ask us how and where our products are made.
With a progressive eye on diversity, inclusion and women, we support creative activists. "" During the block, I thought of 26 artists I asked to collaborate with by viewing a letter.
Many have been close friends for years (the letter L corresponds to a photo of her mother Linda McCartney) or whom I met in my travels with fashion;
others I have always admired, while some are of the new generation ". (ANSA).
