(ANSA) - ROME, OCTOBER 20 - Covid still has an effect on TV consumption, up in September compared to a year ago.
A trend that is also consolidated in October: in the current month the viewing time increases by 16 minutes and the total audience of almost 700 thousand units on October 2019, according to Auditel data processed by Studio Frasi.
TV is watched more and more, indirectly or deferred, also on the applications and websites of Rai, Mediaset, Sky, Discovery, Cairo: in September the proposals via the Internet of these publishers were followed for 60.9 million hours.
In the use via the web, on demand accounts for 63.2% and 22.4 million minutes are dedicated to viewing direct on devices other than traditional television.
Also noteworthy are the social interactions dedicated to the television offer: the Social content rating monitoring by Talk Walker (the company that acquired it from Nielsen), calculated that in September the total comments posted by users on Twitter, Facebook and Instagram amounted to 100.6 millions.
The lion's share belongs to Instagram with 77 million comments; interactions on Facebook are 13.8 million, on Twitter 9.5 million.
Most of the posts - according to TalkWalker data - concern pay TV, in particular Instagram (48.8 million);
the channel with the highest number of interventions is Sky Sport Uno, the most commented live event Juventus-Sampdoria with 6 million posts, comments and likes.
Excluding sport, the program that collected the most comments on Instagram and Twitter in September is The Big Brother Vip, while on Facebook it is Che tempo che fa.
(HANDLE).
