2020 Billboard Awards Presents Digital Experiences for Fans

Telemundo today announced its strongest cross-platform coverage for the

, including a unique opportunity to engage fans directly in the action, and extensive coverage on social media and online.

The

will air live on

on

from the BB&T Center in Sunrise, Florida, beginning with "The Billboard Awards Carpet" at 7 pm/6c and followed by the awards show at 8 pm/7c.

Through Instagram Reels, social media fans can participate in a one-of-a-kind opportunity to become virtual backup dancers by participating in

Reels'

challenge

.

By uploading their best dance moves to the hit song "Tu y Yo", and using the

#retobillboard on Instagram Reels, fans get the chance to be showcased during

and

live

of their hit song during the awards ceremony through multiple screens on stage.

 In addition, Telemundo has reinvented its red carpet special, which precedes the awards ceremony, to attract the most connected Latin music fans directly to the action.

Through social conversation, fans will have the opportunity to appear on the red carpet and be part of various Social Mosaics honoring their favorite artists and the most talked about moments of the night by wearing # Billboards2020.

Fans will also enjoy exclusive live digital coverage with the

“

that will take place from four different venues at the venue, including the Red Carpet and behind the scenes.

The special will be presented by

and

,

of “En Casa Con Telemundo”, along with

and

hosts of “Latinx Now!”.

The live broadcast will take place on October 21 starting at 7 pm ET via Twitter and Facebook at

,

and

and on the YouTube channel Telemundo Entertainment, and will offer viewers live interviews featuring the biggest stars, surprise performances, red carpet looks and much more. 

On Thursday, October 22 at 4 pm ET,

will also host a special post-show live broadcast on Twitter and YouTube, summarizing all the major moments and highlights from the awards show, including the glamor of The Red Carpet, the winners, and exclusive interviews behind the show. scene of the great evening.

Fans will be able to interact with the hosts as they comment on the best looks of the night and the most important moments.

The vigorous digital coverage will begin on Sunday, October 18, during rehearsals leading up to the awards ceremony, when fans will experience “takeovers” from various celebrities, real-time updates and a behind-the-scenes peek on Facebook and Instagram, and will continue with the key moments of the ceremony.

In addition, Telemundo.com/PremiosBillboard will publish exclusive behind-the-scenes interviews with the artists, presenters and hosts daily.

The

the highest awards experience and prestige of Latin music coincides with

(Music Week) of

, a virtual three -

day experience dedicated to music, culture and Latin entertainment.

Celebrating its 30th anniversary, the event will take place October 20-23 and will feature intimate conversations with artists, panels with industry personalities, exclusive performances and more.

For more information and to reserve your spot visit BillboardLatinMusicWeek.com.

For the latest news, visit Billboard.com/Latin. 

The

will also be broadcast simultaneously on the Hispanic entertainment cable channel, Universo and throughout the Americas on Telemundo Internacional.

For more information, visit PremiosBillboard.com, the official website of the "Billboard Latin Music Awards," and follow the event on social media:

• Facebook: @LatinBillboards 

• Twitter: @LatinBillboards 

• Instagram: @LatinBillboards 

• Snapchat: TeamTelemundo

• TikTok: @Telemundo

• Join the conversation:

  # Billboards2020