Aldi in the criticism?
That always happens.
Now one customer even called the discounter a "war winner".
But what do hamster offers and the corona pandemic have to do with it?
Aldi Süd is
causing talk with "box-wise" offers.
Some customers fear further
hamster purchases
because of the corona pandemic.
Aldi * is also seeing
increased demand
for certain products again.
Munich - While the number of
corona infections
in
Germany
continues to rise, the so-called
hamster purchases
are
also
starting
again in some
cases
.
The second wave wakes up "the hamsters" and again leaves empty pallets, missing toilet paper and pasta shelves.
Hamster offers cause outrage: customer calls Aldi a "war winner"
Aldi Süd * has now unpacked a well-known marketing strategy:
Aldi prices in boxes
.
On offer are whole boxes of tomato cream soup, tomato sauce, wine, juice - and also pasta.
Customers of the
discounter
react mixed.
Some laugh at the renewed wave of "hamsters", others react indignantly or angry.
In his anger over the approach of the discounter giant
Aldi
, the author of this post slips a small spelling error in between: “Aldi is fueling the hamster purchases!
There are always some
'war profiteers'
! ”What the Lord means by this is of course“ war winners ”.
At least he does not believe in a coincidence between the
hamster offer
and the
corona crisis
.
Other users react similarly to this type of offer.
During the first
Corona wave
in March, a user posted the following: “Living with the virus - retailers are reacting.” Enthusiasm for the marketing strategy of the
discounter Aldi Süd
looks different.
Hamster offer and corona pandemic?
Just a coincidence, says the discounter Aldi
However
,
Aldi Süd
rigorously
denies
a connection between the
marketing
offer
and the second Corona wave *
.
“The price campaign 'Box by box ALDI prices' is carried out at regular intervals, as is customary in the industry.
The selection of articles for our price campaigns takes place with a certain lead time.
This also applies to our price campaign, ALDI prices in a box.
The current slight increase in demand for certain products could not be foreseen at the time of planning. ”A spokeswoman for the discounter informed Express.
She emphasizes that there is
no reason
to
buy hamsters
.
In the individual Aldi Süd and Aldi Nord stores, there are even some restrictions on how many packages of certain products can be bought.
Video: Second corona wave wakes "hamsters"?
At Aldi, the demand for popular products is increasing
Warning against buying hamsters: Aldi also confirms increased demand - there would therefore not be a problem
At the time of the first wave of
corona infections
, toilet paper, flour and pasta in particular were quickly sold out.
While the number of Corona cases is increasing, there are also more hamster purchases. * Some discounters and supermarkets, including Aldi,
are already
noticing the increased
demand
for
those
same products - but do not see this as a problem.
Apparently, toilet paper is often "hamstered".
A manufacturer for the popular product has now commented on the problem.
"
Hamster purchases
are
not necessary
at all,
" said an employee of Essity, the largest toilet paper producer in Germany.
(jey) * Merkur.de is part of the nationwide Ippen-Digital editors network.