Information, "talk" and music.
With the program "The Get Up", launched Friday in the United States and available every morning of the week from 7 am, the audio platform Spotify shamelessly eyeing the territory of morning radios by adding its own strengths.
The musical breaks of "The Get Up" are indeed personalized: the Spotify algorithm will draw from the listener's tastes to offer him the songs best able to please him.
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For more than a year Spotify has been experimenting more and more to capture the attention of employees traveling between their home and work, and seeking information.
He started in Latin America by co-producing morning podcasts designed by major local dailies, such as
El Tiempo
(Colombia) and
Folha de S. Paulo
(Brazil).
These last 30 minutes dissect the news of the day, on the model of the famous "Daily" of the
New York Times
and its two million daily listeners.
A similar project, but still
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