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Love in the days of Corona: When two successful brands join the excellent Basic collection
The Story chain, together with the local brand Teres, has created a particularly successful collaboration collection.
What will you find in it?
Tres classics, correct basic models and denim items that will make you fall in love.
Finally good news for the local industry during this hallucinatory period
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Tres
Story
Walla!
Fashion
Sunday, 01 November 2020, 14:30
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Successful connection between two brands.
Story Waters' collaborative collection (Photo: Daniel Jacont)
There is nothing that excites us more than successful collaborations.
One of these was unveiled last weekend and you really should prepare your heart and wallet, because you will probably fall in love with everything this collaboration has to offer. We are talking about the connection between the Story chain and the local brand TRES, backed by three Israeli designers - Noy Goz, Noa Gur and Dafna Philosoph. The
blessed collaboration was born during the difficult period of the Corona, where local brands find it difficult to exist, collapse and close - and this is what makes it even more worthy.
According to the official announcement announcing the new and joint collection between the two brands, "this year has led us to look inward at what is here, accessible and close, and rediscover our home, the neighborhood and the partners or in this case - the partnerships."
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"This year has brought us to look inward at what is here, accessible and close, and rediscover our home" (Photo: Daniel Jacont)
The joint collection of Story Waters is in a vintage fragrance inspired by the 70s and you can find many classics of the Tel Aviv brand that have been adapted in honor of the collaboration with Story.
For example, in the collection you can find graphics that correspond with symbols of iconic sports brands, total clothing systems such as triple denim that include pants, shirt and jacket, as well as sweatshirts decorated with art nouveau-style embroidery inspired by old book cover decorations.
Tres 'traditional denim collection is also in partnership with Story and includes all of the brand's basic models - plus some new models and shades. You could say this is the collection's strength and these items are really going to captivate you. Tres' silk scarves, which have become one of the hallmarks The hallmark of the brand, are also in the joint collection with a vintage fragrance of course.It can be summed up and said that this is a fairly successful basic collection, one that fits exactly in the spirit of the period when grandiosity is no longer relevant.
A collection that fits perfectly with the spirit of the period (Photo: Daniel Jacquette)
For those who are not yet familiar with the Teres brand, we will be told that this is a Tel Aviv brand established by three Shenkar Israeli graduates in 2015.
Their designs are known as those that combine quality with basics and create a stunning urban fragrance.
Since its inception, the brand has managed to establish its status as one of the prominent choices of local fashionistas, creating for itself a line of glittering customers like Gal Gadot, Nivar Madar, Korin Gideon and more and more.
The prices of the new collection are not much different from those that the brand's amateurs and T-shirts will cost NIS 250, jeans NIS 591, jackets NIS 651 and sweatshirts at prices ranging from NIS 471 for the crop cut and NIS 521 for the oversize cut.
The items are available on the online sites of Story and Teres.
We flew over the Danes (Photo: Daniel Jacunt)
A collection with a vintage fragrance inspired by the 70s (Photo: Daniel Jacquenet)
The prices of the new collection are not much different from those sold by fans of the Tress brand (Photo: Daniel Jacquenet)
An urban brand with a luxurious line of customers (Photo: Daniel Jacont)
Graphics that correspond with icons of iconic sports brands (Photo: Daniel Jacunt)
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