To say that the advertising market is doing better would be going a bit fast.
He remains convalescent, still traumatized by a calamitous second trimester and a checkered recovery since the summer.
But after the chaotic experience of the first confinement, French advertisers are more rational during the second, unanimously report the professionals.
For a week, there has been no panic effect like in March.
“Until then, it's very different,
observes Mathieu Morgensztern, country manager of WPP (GroupM) in France.
We have entered into a reasoned logic.
The wing reductions concern advertisers directly impacted by the closure of their points of sale.
For others, the big difference with March-April is that this time you have to make Christmas a success.
The challenge is not to lose market share. ”
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While entire sectors known to be big advertisers, such as automotive, transportation or travel were at a standstill between March
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