Lidl sells designer masks as part of a campaign.
The proceeds from the masks will be donated.
But that's exactly where there is criticism.
Lidl * sells designer masks at a special price
Part of the proceeds will be donated
However, the action met with criticism
Neckarsulm - In line with the increasing number of corona infections in Germany,
Lidl is
offering
designer masks at a special
price
.
The pattern of the
mouth and nose covering
was created by
celebrity
designer
Jette Joop
.
The cloth masks have been available for adults and children since October 26th.
The
face masks
should not only protect, but also make a
fashion statement
.
The
collection is
already entering its second round: Jette Joop designed fabric masks as early as the summer.
Lidl campaign strengthens corona emergency aid - celebrity masks for a good cause
Check out this post on Instagram
Get fashion 💃 on your face with the stylish mouth and nose masks by designer Jette Joop.
👍 The masks 😷 for young and old will be available in a 2-pack in your Lidl store from tomorrow and there are even designs for children to color in yourself!
😎 By selling the designed reusable masks, we support the Corona emergency aid of the German Red Cross.
✌️ Have a look @germanredcross #lidllohntsich #fashion #mode #design #designerin #jettejoop #maske #mundnasenmaske #drk
A post shared by Lidl Germany (@lidlde) on Oct 25, 2020 at 2:00 am PDT
Lidl
wants to donate part of the proceeds: the facility was deliberately chosen.
The
designer of
the fabric masks,
Jette Joop
, is namely an ambassador for the
German Red Cross
.
Jette Joop has been involved in numerous projects since 2003.
“The topic of
wearing masks
is more topical than ever and, unfortunately, is still necessary.
With our new masks we are once again supporting the
Corona emergency aid of
the German Red Cross
together with Lidl,
”said the
DRK ambassador
in a press release.
Instagram users are shocked by the Lidl masks - "find it absolutely unethical"
Lidl
publishes
a photo of the action
on
.
The Instagram users are not at all enthusiastic.
"Personally, I find it absolutely
unethical
when a catastrophe, which the
pandemic
ultimately is, turns into profit, no matter what and for whoever," one user accuses the company.
Another Instagram user finds the election of the German Red Cross unsuitable.
“No, thank you, I donate where it matters, but not to the DRK.” There are further comments on this.
These allude to an episode of the RTL program "Team Walraff", which addressed alleged grievances in the organization.
(jw)
