As in the first lockdown, “hamster purchases” are currently noticeable in supermarkets.
The discounter Lidl has now made a statement - and outraged many customers.
Even during the first lockdown, there were hamster purchases nationwide.
Toilet paper in particular became scarce.
Even in the second lockdown - the "lockdown light" - the supermarkets and discounters report renewed hamster purchases.
Lidl became particularly creative and posted an appeal on Instagram that amused or annoyed customers.
Neckarsulm - Already at the beginning of the year they caused
customers
to laugh and shake their heads on the one hand, but also to
annoy them
on the other hand
: the
hamster purchases
.
Above all,
toilet paper
and pasta became
scarce
during the
first lockdown
, and after a few weeks amateur bakers could no longer find any yeast.
“Please only take one pack,” read the signs on the shelves in some
supermarkets
and
discounters
.
And also in the second corona wave, especially in the
“lockdown light”
, the phenomenon becomes apparent again.
The
discounter Lidl has
now responded via a social media channel with an
appeal
to its customers - and divides them into two camps.
Some express themselves with humor, while others are
outraged
.
During the second Corona wave: Lidl messes with hamster buyers - "Unfortunately we have to stay outside"
"Against the background of the
current situation
, we are unfortunately forced to
adapt
our
door policy
," writes Lidl on his
Instagram account
.
Over 612,000 users follow the discounter via its social media profile.
Lidl posts a photo of a
hamster
that has been crossed out
to accompany the post
.
“Unfortunately, we have to stay outside”, is emblazoned above the hamster - similar to what customers know from stickers with dogs.
Check out this post on Instagram
Against the background of the current situation 🙃 we are unfortunately forced to adjust our door policy a little.
😂 Our goal is to be there for everyone equally 😍 and we can only do that if everyone thinks of their fellow human beings ✌️ and not just of themselves.
👍 When you next visit your Lidl store, please remember to only buy what you really need.
We're not running away from you.
😂 # Hamsters have to stay outside #SorryNotSorry #BuyOnlyWhatYou need
A post shared by Lidl Germany (@lidlde) on Nov 2, 2020 at 9:32 am PST
"Our
goal
is to be there for everyone equally and we can only do that if everyone
thinks of
their
fellow human beings
and not just of themselves,"
continues the discounter's
appeal
.
A few smileys that were hidden in the message loosen up the serious message.
During the second corona wave: Lidl messes with hamster buyers - the network reacts from amused to angry
This is how some
Instagram users
react
with a laugh.
"So my hamster named Yarrak is no longer allowed to go shopping?" Asks a user, not being taken seriously and
"no power to the hamsters,"
comments another laughing.
A lady demands a
poster
with the depicted hamster "it shouldn't be overlooked!"
During the second Corona wave: Lidl messes with hamster buyers - users react indignantly "is it still?"
Other users see the
discounter's
appeal
more seriously
.
“People can buy what they want.
Nobody cares how much and what.
There must be a Lidl
make head
, how to get the goods in sufficient quantity ran, "is a comment.
"Where do I live?
Do I have to be told what to buy?
Is it still going? ”A user outraged.
Lidl
then explains: "Basically, we appeal to each
individual
to
deal
responsibly with the current
situation
[...]."
During the second corona wave: Aldi Nord appeals to hamster buyers with stick figures
Discounter competitor Aldi Nord also offered its
followers
on
a post with a relaxed but serious
message
in the tense situation - in the form of a stick figure.
"This is Paul.
Paul goes to Aldi Nord to
buy
toilet paper
.
Paul only buys as much as he needs.
Paul is
considerate
of others.
Paul is smart.
Be like Paul, ”is the message.
Check out this post on Instagram
Paul shows you how: Be considerate and only buy in the quantities you really need.
🙌 💙 #Go togetherEverything #aldinord
A post shared by ALDI Nord (@aldinord) on Oct 23, 2020 at 9:02 am PDT
“Everything works together,” is the
message
from
Aldi Süd
on
social networks
.
"Everything for daily needs, everything in stock, everything according to the hygiene plan." Apparently, the discounter is directing its message to hamster buyers and thus trying
to prevent
panic buying
in advance.
(
lif)
List of rubric lists: © picture alliance / Helmut Fohringer / APA / dpa