Prisma Media is not let down by the gloom surrounding it.
While the French get used to their confined state, the magazine press group (
Current Woman
,
Gala
,
Here, GEO
or
Capital
...) is launching in quick succession, this Saturday and the next, two paper magazines whose circulation exceeds for each 200,000 copies.
The two newcomers are attacking the TV press market, which has shown signs of slowing down for many years, but which Prisma intends to shake up a bit.
Read also:
Prisma Media accelerates its transformation despite the crisis
"The period is special, but it sets up new interesting media consumption behaviors,"
explains Pascale Socquet, Executive Director of the Women, TV and Entertainment division of Prisma Media.
Confined at home, the French have more time available and are looking for entertainment but also reassurance in this period of great uncertainty.
They watch TV, play video games.
They want comfort and reconnect with solid values. ”
The new ones
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