Ecommerce has literally exploded with the pandemic, all over the world. One of the trends, for now only American, that is emerging is
unboxing
(directly proportional to the trend of eco packaging and reduction of packaging).
It leverages the wow,
surprise
effect
of opening parcels and is in fact an indirect way of marketing, advertising the same consumers and the fact that seeing a video and / or recording a video is today the maximum expression of communication. Many companies have invested in packaging design over the years, as the more engaging and interesting the packaging, the more likely consumers are to record videos showing the opening of the package containing their product and
ultimately attract more buyers to the brand
. Packaging manufacturers are also increasingly aware of the role of unboxing as they continually improve their technologies to meet the demand for higher quality printed packaging.
Boxes are no longer just a transport tool: they
are a precious billboard
delivered directly to customers.
This trend is linked to another widespread phenomenon in the USA, where there are
specialized companies that buy whole batches of returns from the retai
l
websites,
organizing them in huge boxes, and then reselling them. In fact,
there are many people who love the risk and are willing to buy these mega boxes and then resell their contents
. At the time of purchase, you can only see a small preview of that mysterious box: a quick and not very detailed shot that shows only the contents on the surface. The content of the boxes turns out to be almost of secondary importance compared to the desire to buy and unpack. True happiness is in people's faces when the package is opened,
when the treasure has been captured
and consumers feel they have won a prize. Also very famous is the phenomenon of
Kid unboxing
, which consists in the process of
unpacking of toys by children
. After unpacking the product, the child will describe it, assemble it and try it out. During the coronavirus lockdown,
the unboxing trend went viral
as did the youtube views and these kid unboxing videos received millions and millions of clicks.
On Blaze (Sky channel 124) from Tuesday 10 November at 9.00 pm, a documentary, Extreme Unboxig, tells the trend that unites all age groups who love the purchase of mysterious boxes containing the most disparate objects. Here are some stories to better understand the phenomenon: at the age of 15 Blake started repairing broken video games and reselling them online for profit. Since then, he has been his own boss and currently runs his unboxing business,
The Knoblock Bros
, from a store outside Ann Arbor, Michigan. Blake isn't afraid to take risks - he's always willing to try something new, whether it's a new finance company or a different kind of commodity. He has become one of the most trusted voices in the retail world, creating his own web channel where he provides honest answers on the details of the business. With his girlfriend Ashleigh, he furnished the apartment with returns. Even though they have been in the game of unboxing for a short time, Bobby and Salena have gone on a run with their store called
Goods Galore
, located in Rochester, New York. They focus on selling goods that can easily circulate in their store, mostly household items, but that doesn't stop them from taking chances on huge shipments of bicycles or wedding dresses. With over 17 years of retail experience, Chuck quit his six-figure salary job to start his own resale business called
Bricks To Clicks
. Chuck began buying and selling liquidated merchandise from the basement of his home with the help of his best friend Chris, before moving to a
department store called "The Bunker
". Unlike other retailers, Chuck likes to buy large cartons and pallet trucks, as he has the space to store them. Fed up with the stress of running a restaurant, Joe left the daily grind to start a home business with his wife Jessica. They are now full time retailers,
The Family Flips
, working from their garage selling merchandise locally in Arkansas and online to customers around the world. Pastor Paul and Heather got into the resale game to supplement Paul's income as a minister of faith. But it was Heather who really took it to the next level by turning it into an online business called
Hooked on Pickin.
Operating from a shed built near their home, Heather and Pastor Paul have a booming resale business and
are licensed to sell auto parts
, an area where Heather's past experience as an army mechanic has been invaluable. When the construction company Steve and Steph worked for went out of business, they suddenly found themselves unemployed. It was then that they started selling items online and found their true calling: unboxing. They now work in their Temecula, California home as
Resale Killers
. They also have a very popular YouTube channel.