While the subscription video on demand platforms Netflix, Disney +, Apple TV + and even Salto are fighting to win new paying subscribers, the French Molotov is launching Mango, an Avod (Ad Supported Video on Demand) or video service. free request.
This service is funded entirely by advertising.
In the United States, the new Avod services such as Tubi, Pluto and Xumo are so successful that they have been taken over by media giants.
For example, Pluto TV, which has 24 million users, was acquired by Viacom, Tubi by Comcast and Xuma by Fox.
A pioneer of the genre, YouTube (a subsidiary of Google) has amassed $ 5 billion in advertising revenue in the third quarter of 2020 alone. Finally, according to a Nielsen study, the time spent by Americans this summer on these free video offers has exceeded that on paid platforms.
Umbrella brand
Molotov, created by Jean-David Blanc, (founder of Allociné) is an aggregator that allows its users
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