November 11th is Singles Day.
The discount tag comes from China.
Sales are higher than on Black Friday and Cyber Monday combined.
The
Singles Day
shopping day
is also becoming increasingly popular in Germany.
It comes from
China
and is considered the best-selling shopping day of the year.
The Amzon competitor
Alibaba
expects
800 million customers
this year
.
Frankfurt - Almost everyone is
familiar with Black Friday
.
The discount day comes from the
USA
and always takes place on the Friday after Thanksgiving.
This year, on November 27th, it will again attract many customers to the shops with numerous offers.
Even the
Cyber Monday
, the first Monday after
Thanksgiving
proceeds is in this country now quite well known.
It is the answer of online retailers to "Black Friday".
Especially
Amazon
makes big profits on this day through special offers.
But you also know
Singles Day
?
According to the sales figures, it is the biggest discount day in the world.
Singles Day is also becoming increasingly popular in Germany.
But where does he come from and what do singles have to do with special offers?
Singles Day takes place on 11.11.
instead and comes from China
Singles Day comes from
China
and always takes place on November
11th.
instead of.
Originally it had nothing to do with shopping.
The date was chosen because the number 1 symbolizes those who are single.
You should go to parties, partying, and fall in love on this day.
This is reported by the technology and consumer portal "Chip Online".
According to tradition, the first Singles Day was
celebrated
at
Nanjing University
in 1993
.
Some students celebrated their independence and self-reliance there, as can be read in a report on the Internet platform “Singles Day Offers”.
+
Many parcels have to be sorted and sent on “Singles Day”.
© Si Wei / dpa
After a few years, restaurant owners saw an opportunity in the ever-growing Singles Day.
They offered
special offers
to lure the
single people
into the bars that day.
After the day became even more popular, Chinese Amazon competitor
Alibaba took
the opportunity in 2009 and offered discounts.
That reveals the "Wirtschaftswoche".
The group was able to achieve high sales immediately, so that the 11.11.
became a Chinese
“shopping holiday”
.
The idea behind the concept is very simple: The single person who doesn't have to look after his or her own family has money left over and should treat himself to something.
And of course everyone else is allowed to join in the celebrations and also spend money, as stated in a report by the “t3n” magazine.
Singles Day: Lidl, Media Markt and Saturn take part
In the meantime, Singles Day has also
arrived
in
Germany
.
Companies hope that this will
further boost the
Christmas
business that is now beginning
.
Many companies advertise
discounts
.
Lidl
is one of them
.
"Singles Day offers" have been available in the branches since November 6th, 2020.
Also,
Media Markt and Saturn
advertise on their Internet platforms with discounts.
Customers can also
look forward
to lower prices at
Douglas, Nike, Otto
and many other dealers.
Amazon is not doing it on a large scale.
Rather, the mega-corporation attracts customers to its website with early Black Friday and Cyber Monday offers.
That reports "Chip Online".
If you think @Amazon is amazing tomorrow in #China on #SinglesDay I imagine more than 30 Bn USD of goods will have been bought online.
The prep work has already begun https://t.co/qHTUTHR3LA
- Raoul van Lennep (@bcnorange) November 10, 2020
The numbers for Singles Day are quite impressive: In the past year, the global shopping event
generated
almost
38 billion US dollars in
sales than Black Friday and Cyber Monday combined, as "T-Online" explains on its homepage.
According to a report by Singles Day Offers, it took just 85 seconds for Alibaba to break the
$ 1 billion
mark in 2019
.
The discount day is also celebrated in the media in China.
International artists can be seen
in
major television shows
.
A dimension that Black Friday has not yet reached.
+
Suppliers have to deal with several million parcels on “Singles Day”.
© Wang Peng / dpa
This year sales could soar further, which is also due to the fact that many companies advertise discounts a few days before Singles Day.
Alibaba has already released some numbers that came in between November 1st and 3rd.
The amount of imported
animal feed has
increased by 200 percent.
The
men's cosmetics
segment
even increased by 3,000 percent.
Even in ten minutes of advance booking, more was implemented than on the entire first day of the previous year.
100 brands
achieved sales of
more than
12.8 million euros
in 111 minutes
.
This is what the stock exchange magazine “Der Aktionär” reports.
Singles Day: Alibaba expects 800 million customers
According to Alibaba, the group
will issue
200 million offers
and
700 million vouchers
for free shipping of selected products
on 11/11/2020
.
A total of
250,000 brands
take part
in Singles Day.
The Amazon competitor expects
800 million customers
, such as "Der Aktionär" announces.
Despite the huge numbers, customers should be careful.
It's always a good idea to compare prices and not fall for the
traders' tricks
.
They like to set prices disproportionately high before the discount day in order to then advertise with particularly strong discounts.
(Tobias Ketter)
List of rubric lists: © Si Wei / dpa