Better to give up on Santa Claus for once than to be delivered by the rider envelopes and packages all the same, with the black arrow of Amazon.
France in pre-Christmas lockdown - and which for the holidays can hope at most in a lightening of the squeeze - joins in a password that immediately became a hashtag, #NoelsansAmazon (NatalesenzaAmazon).
For the French, who have always been sensitive to tradition, made in France, and hostile to the new American web giants, it was not difficult to find themselves in a common battle, this time mainly dedicated to small traders.
A particularly suffering category, especially those discriminated against because they are included in the "non-essential" category.
In the front row the bookshops, which have obtained the closure - and therefore the competition - at least of the book departments of hypermarkets and electronics department stores such as Fnac.
To sign the online petition - behind the leader Anne Hidalgo, mayor of Paris - there are environmentalist and leftist deputies, the Confcommercio of France, the booksellers union and Greenpeace, to name just some of the many organizations that are co-signing in these hours. evening we reached 14,000 signatures, despite the considerable amount of messages - especially from boys - that defend Amazon, which has now entered by arrogance in the daily life of families, to be underestimated.
At the head of the procession of signatories there are undoubtedly the many - especially in the Paris of the 'bobos', the radical chic - who claim to be "always opposed to Amazon", authors of a boycott from the beginning.
The long battle between the French authorities and the giants of the web to obtain national taxation against them has provided further reasons to believe in this battle.