Instagram expands the Guides, a tool launched last May - during the first wave of coronavirus - to offer long content with ideas and advice on wellness and mental health.
The platform has made available to all the possibility to create guides, and at the same time has extended the topics, including products and places.
The Guides, marked with an icon reminiscent of an open newspaper, differ from the series of images contained in Instagram.
They look like a blog post in which videos and photos accompany and illustrate the texts that address a certain topic.
And the topics can be the most varied, from travel advice on a city to the focus on a beauty product.
With a commercial twist too.
"Product guides can be featured on Instagram Shop, our new shopping destination within the app, so you can discover new products from people you may not already follow," writes the social on his blog.
The Guides are one of the last two news announced by Instagram.
The platform has also updated its internal search engine to allow you to search for content using keywords, and not just hashtags or accounts.
This possibility is not yet available to everyone, but it concerns only six English-speaking countries: USA, Canada, United Kingdom, Ireland, Australia and New Zealand.
(HANDLE).