Food
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In Jerusalem she can not make an omelet.
In Tel Aviv, she broke the shackles (and the market)
It was a very long and very romantic courtship, but in the end Rachel Ben Elul agreed.
Now may we all have success with these magnificent and delicious buildings
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Rachel Ben Elul
Sharona Market
Sandwiches
Yaniv Granot
Wednesday, November 25, 2020, 12:00 p.m.
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"Rachel on the Avenue", Sharona Market (Media Foxes)
Let’s start with the answer to the burning question of all: yes, it's halva hairs up there in height.
And yes, it works.
"Fish hatchery in clay", Rachel Ben Elul's Tel Aviv flagship sandwich ("will only be served here, will not be in Jerusalem", she doubtfully promises threatening) begins of course with her toasted cereal bread, continues with "Spanish" aioli, with a double-digit number of herbs And in the same fish, and closed with the other side of the bun.
So, just at the point where the overwhelming majority of our country sandwiches say enough, the celebration continues.
Raw tahini, and a scary but spectacular burner that melts it on the bun, and the same halva hairs.
How It Works?
Ben Elul raises his eyes and hands, and gives the most true answer possible, one that makes it clear to you that there is really no answer, as well as that there is really no question.
"It works. That's what I feel like putting on and that's what I put on. You take a bite, and all of a sudden you feel like locomotive, and all of a sudden pickled lemon, and all of a sudden it's spicy. You do not understand what's going on, and it's a boom."
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Including halva hairs.
Clay fish hatchery, Rachel on the boulevard (Photo: Assaf Carla)
Ben Elul (Photo: Assaf Carla)
This sandwich, a homage to the taste bomb best remembered for Ben Elul's run in "Master Chef", has not yet officially entered the menu of "Rachel on the Boulevard", a branch of the Jerusalem Institute's Sharona Market.
The clay technique was also replaced due to the circumstances in a sophisticated trick with baking paper, but the hands are the same hands, and they are not able to sit still.
"I can not not know, there is no situation," laughs Ben Elul when I ask her to concentrate on the interview and stop squinting towards the team, "I have to look and check."
The staff is skilled, well-oiled, excellent, but it's not that there is nothing to check.
The menu of sandwiches here is limited (less than ten, at about 50 shekels each, but do not let this simplistic formula - price for a sandwich - ruin you. This is a main course for two. At least) but each sandwich requires an executive summary, and an innocent bystander does not understand how One can remember everything, even if it's who knows how much your sandwich that day.
like what?
"Brave Tunisian", for example, featuring Ortiz white tuna with pickled lemon, scallions, arisa cream, roasted peppers, cucumber, soft-boiled egg, capers, amerna or mango cherry, olive tapenade, thyme potato, kalamata olives , Gherkin, fresh tomato, onion and spicy rings.
Or "Bucado" (blue cheese, truffle cream, rocket, mint, red grapefruit, orange, tom cheese, quince marmalade, garlic and honey beet carpaccio, lemon cream, cherry raisins, fresh tomato, radish, purple onion, pistachio pesto, Parmesan and spicy. or just "Sharona Market" (fried mushrooms with onion rings, thyme and garlic, feta cheese, cream of artichoke pesto pistachio, arugula, basil, cucumber, boiled egg, cream cheese, avocado, radish, spicy and Parmesan cheese).
there Both salads, with no less ingredients, including a private version of Caesar, starring Kashkabel schnitzel that boasts the title of "the most stimulating duo we've heard since the invention of schnitzel", as well as squeezed juices (do not hesitate, take the pomegranate and try to identify what else it has entered. Not halva hairs.) In short, food full of inspiration and boundless.
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In the end she agreed.
Kashkabal Schnitzel Sandwich, Rachel on the Avenue (Photo: Assaf Carla)
"I work on emotion. I see a person, I see his eyes, and I say, 'It's good for me to be with him, it's not good for me to be with him.'
It was a very long courtship.
The Big Company, which acquired Sharona Market about a year ago, came up with a lot of positive ideas for the complex, and with one main goal (for now) that will help implement them.
"I did not think of opening another place. I was fine where I am," Ben Elul admitted, "I am used to my boutique in Jerusalem, and I said I did not want to. I preferred to stay in my corner. I did not think I needed this headache."
In the end, as can be understood, she agreed.
"I work on emotion. Seeing a person, seeing his eyes, and saying 'It's good for me to be next to him, not good for me to be next to him.' That's it."
When it comes to suitors from Big, apparently, she chose the latter option.
The result is a daily round trip from the capital Tel Aviv, which begins with an early wake-up call (5:30), continues through the mythological traffic jams and does not end until the evening hours.
"It's a bit stressful, but you get it with love. Somewhere it's actually a bit fun, what's more, in terms of food, in Jerusalem I'm handcuffed. I can't even make an omelet. Here they let me cook and take out what I want. I couldn't resist the temptation."
One of each please
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It's time for a new onslaught
To the full article
Out of love.
Bucado sandwich, Rachel on the boulevard (Photo: Assaf Carla)
"I courted her nicely. Chefs at big restaurants are not taking risks now, so the hesitation was clear," said Gaia Raz, Sharona Market's vice president, recreating Ben Elul's Jerusalem charm. "It's a different place, fun to sit there. I remember getting there and sitting for two or three hours without feeling at all. "
The food market is now undergoing a quiet, modest but efficient revolution, the purpose of which is to improve the visitor experience. Moving stalls, benches are added, seating is created out of nothing." People are coming back and offices are coming back. They are tired and we are tired as private people, there is here where to take the food and go out, there are also picnic blankets that can be borrowed. The potential is huge, "she explained. The
results of this move will be examined in the future, and the grandiose statements that came out of the compound during his years of operation now require a little patience, but Ben Elul's" signing "is a necessary step in the right direction." I do not believe in food. That's how I also choose the employees, who will do something out of love, "she described," I don't care how many people will be here. "Even if there are individuals or masses, everyone will receive the food with your soul."
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