"Cyber Week" 2020 has begun - and with it the bargain hunt on the Internet.
What is being increasingly searched for in the year of the corona crisis?
Fitness and sport at home
are apparently more in demand than ever in Corona times.
Probably also because the
fitness studios *
are still closed
during the
partial lockdown
, many
amateur athletes are
at least currently
increasing
to online training.
Or just do sports at home in their free time.
According to the “Cyber Week Report” of the eBay sales platform, “Cyber Week 2020” is “entirely dedicated to the home fitness boom”, as stated in a message published on November 20 with a view to the “Cyber Week”, which is popular with bargain hunters. was called that started this Monday (November 23).
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“Cyber Week Report 2020” from eBay: Increased search for dumbbells and treadmills
For the report, eBay Ads evaluated the search queries on eBay.de in October 2020 compared to the previous year.
“No other product is in greater demand from Germans in the run-up to the popular shopping event than
dumbbells
(+201 percent).
And
treadmills
(+36 percent) are also currently very much in vogue for keeping fit during the lockdown at home, ”said the message.
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No ski vacation because of Corona - less wanted ski boots and snowboards?
The “losers of this year's Cyber Week” therefore include above all products that can be assigned to winter holidays: “Since the ski holiday 2020 has to be canceled due to corona, the demand for corresponding equipment such as
B. ski boots (-89 percent) and snowboards (-71 percent) ", it says among other things in the communication on the current" Cyber Week Report ".
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Cyber Week 2020: Electronic bargains traditionally in demand
Traditionally, the
technology category is
in high demand during “Cyber Week” in order
to get hold of
one or the other
electronic bargain
.
“In 2020, German shoppers will have a new soundbar (+47 percent) and a Chromecast (+15 percent) on their wish lists.
German consumers showed significantly less interest this year in
mobile phones
(-49 percent) and
Bluetooth headphones
(-47 percent). "
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Demand also for toys and board games
In the
toy
sector
, classic board games (+19 percent) are very popular - and especially games with the “Game of the Year” seal of approval (+48 percent).
But creative toys such as Play Doh clay (+19 percent) and Lego (+12 percent) are enjoying growing popularity.
And there is another result on possible search queries.
"Noticeable across all categories: expensive
luxury items
(-40 percent) are much less in demand in the Corona year 2020."
Which products will ultimately be bought more at
“Cyber Week” 2020
remains to be seen - on Friday (November 27th) is “Black Friday”, and “Cyber Week” ends on November 30th with
“Cyber Monday”
.
Merkur.de is part of the nationwide Ippen-Digital editors network.
Sources: Communication on Cyber Week Report 2020
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