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Mega offers on Black Friday - but new study completely surprises with results

2020-11-27T23:20:04.277Z

Many people shop on Black Friday. According to a new study, some products are much more popular than others. Some of the results of the study are very surprising.



Many people shop on Black Friday.

According to a new study, some products are much more popular than others.

Some of the results of the study are very surprising.

  • The

    Black Friday

    is imminent.

  • Despite the

    Corona crisis

    , many people will probably shop diligently this year as well.

  • A new

    study

    shows which products

    are particularly popular

    on

    Black Friday

    .

Kassel - The bargain day "

Back Friday

"

from the USA

has been very popular in Germany for years.

Now it is imminent.

On November 27th, countless companies will try again to entice customers to buy with discounted offers.

In some cases, companies start offering products at bargain prices as early as the beginning of November.

The

Black Friday

has become a not to be underestimated importance to the

economy

- almost 3.1 billion euros have consumers in Germany on

Black Friday

-Weekend spent last year.

The expenditures increased by 29.17 percent compared to the previous year.

Experts estimate that even more money will be spent this year - despite the

corona crisis

.

Certain products are

particularly popular

with consumers on

Black Friday *

.

A study by the consumer

forum mydealz

found that out.

For example, the demand for

electronic

items has increased enormously in recent years.

The

study

evaluates the

Black Friday

weekend's

bestsellers

over the past two years and

includes

14 million transactions.

Black Friday Study: Electronics Are Most Popular

According to the

study

, every third consumer who

shopped online

on

Black Friday

weekend in 2018 and 2019 showed interest in electronics.

Smartphones

,

televisions

,

notebooks

,

headphones

and

smart home products

were particularly popular

.

The study also shows a clear trend: In the week of Black Friday 2018, around 24.4 percent of consumers shopped electronic products.

In the previous year it was already 30.68 percent.

In addition to electronic devices,

fashion

and

accessories

as well as

video games

and

game consoles are

particularly popular

on the

Black Friday *

weekend

.

A trend can also be seen here - albeit a downward trend.

While

17.35 percent of consumers were interested in fashion

in the

Black Friday

week of 2018, this fell to 11.91 percent in 2019.

This trend can

also be seen in the area of ​​“

gaming

”.

In 2018, 16.87 percent of consumers were interested in

video games

and

game consoles

, in 2019 only 9.32 percent.

However, with the release of the

PlayStation 5

, this downward trend could change this year.

Black Friday bestsellers: Ranking surprised

Germans are interested

in other products

on

Black Friday

weekend.

According to the study by

mydealz

, 6.4 percent of consumers have shown interest in

furniture and household items

in the past two years

.

Fifth place in the

Black Friday

bestseller ranking is

occupied by

groceries

with 3.22 percent.

+

Also this year, numerous shops lure Black Friday with particularly cheap offers.

© Bodo Marks / dpa

The other places in the top ten are

cosmetics and drugstore items

(sixth place, 3.05 percent),

toys

(seventh place, 3.01 percent),

travel

(eighth place, 2.97 percent),

sports and outdoor products

(Ninth place, 2.39 percent) as well as

DSL and mobile phone contracts

(tenth place, 2.13 percent).

It is surprising that toys only made it to seventh place - after all,

a lot of toys are bought

before

Christmas

.

However, consumers seem to be increasingly looking for toys.

The 

study 

shows that this is 2.75 percent of consumers

interested in toys

in the

Black Friday

week of 2018, compared to 3.7 percent in 2019.

How great the interest is this year remains to be seen.

Black Friday 2020: How will the trend continue?

The remaining places in the ranking of

bestsellers on Black Friday 2018 and 2019 go

 to the areas of

leisure and events

(eleventh place, 2.1 percent),

financial products

(twelfth place, 1.81 percent),

garden products

(13th place, 0.84 percent ), Streaming services such as

Netflix

(14th place, 0.77 percent) and accessories for

cars and motorcycles

(15th place, 0.51 percent).

The remaining 6.79 percent of consumers fall under miscellaneous.

This year the demand for

electronic products

is likely to be

greatest

again

. This is mainly due to the offer of providers such as

Amazon

, which

tries to persuade customers to buy

with offers for in-house entertainment electronics such as

Amazon Echo

,

Fire TV

or

Kindle tablets

. One thing is for sure for this year too: people are busy shopping.

at

Source: merkur

All life articles on 2020-11-27

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