Cyber ​​Monday or abstaining from consumption? How buying behavior is changing in the Corona crisis

Raising people's awareness of more sustainable buying behavior, that is the aim of the No-Buy Day on November 28th - exactly between the popular Black Friday and Cyber ​​Monday.

• November 28th is

  “Kauf-Nix-Tag”

  in Germany

  .

• One day after

  Black Friday

  , the

  day of action calls

  for sustainable buying behavior.

• Does the

  Corona *

  crisis have

  an impact on our buying behavior?

Kassel - as every year, bargain hunters and shopping enthusiasts are looking forward to

and

at the end of November.

Lure many retailers and online shops on this day with mega deals and discounts.

But only a few know the

, which is on

the calendar as a day of action

here in

just one day after Black Friday.

“Buy-Nix-Day” as the opposite of Black Friday: Rethink buying behavior

For some years now, the so-called “

” has developed as the opposite pole to 

.

Numerous activists around the world are trying to encourage rethinking as part of this day of action.

The author and blogger Christoph Herrmann, for example, deals exclusively with the topics of minimalism, sustainability, vegan nutrition and hiking in his internet blog “Simply conscious”.

The 48-year-old from Nuremberg, who recently published a guidebook entitled “The Minimalism Project - 52 Practical Ideas for Having Less and Being More”, thinks long before buying something new.

He never buys something spontaneously or on a whim.

Black Friday: In the USA at the same time as "Buy Nothing Day"

Exactly this spontaneous buying behavior, which is

additionally promoted

by numerous campaigns and discounts as part of

, should be

reconsidered

on "

".

The day of action, which takes place in the USA as “Buy Nothing Day” directly on Black Friday, was launched in 1992 by the Canadian artist Ted Dave.

The Kauf-Nix-Tag is intended

to encourage

to rethink their purchasing behavior and learn to appreciate things more.

Black Friday: is Corona changing purchasing behavior?

According to Matthias Fifka, economist at the University of Erlangen, we are

still a long way from

rethinking our

.

From the perspective of the sustainability

the

not changed anything, as stated in an article by

Rhein-Neckar-Zeitung is called.

He doesn't think

an accelerator of consumption abstinence, because despite the closings of stores in the spring, consumption was by and large no less.

Instead, people simply bought more online.

The upcoming buying frenzy on

, for example, could even turn out to be a consequence of the boredom in the

.

The scientist Fifka also expresses the impression that shopping - especially online shopping -

has become a kind of pastime

in times of

.

Other experts, on the other hand, draw a gloomy forecast, in their opinion people are consuming because of Corona - will Black Friday be a flop?

(Helena Gries)

Video: How the dealers trick on Black Friday