Rewe is grappling with well-known manufacturers - are there now threatening empty shelves?

Rewe has been in negotiations with well-known manufacturers and brands for a few months - including Coca Cola and Nivea.

The situation seems to be escalating.

• Rewe

  * is currently fighting with well-known

  manufacturers

  and

  brands

  .

• Will the retailer

  ban

  numerous

  products

  from the range?

• An

  expert

  warns of empty shelves.

Kassel -

is one of the most popular

in Germany.

However, the

grappling with well-known manufacturers and brands - such as Coca Cola, the Nivea manufacturer Beiersdorf and the juice producer Eckes-Granini.

The retailer has been waiting for a large number of products for weeks.

The annual negotiations on terms between

*,

*,

* and Co.

are said to have

almost escalated

as early as October

.

The discounter giant Lidl is banning Haribo * from its range.

Now the dealers are trying because of the

* crisis

To offer products cheaper for their customers.

Meanwhile, however, the manufacturers are relying on higher prices to compensate for their slump in sales.

This has already led to throws, delivery stops and empty shelves.

Rewe supermarket: Will numerous brands soon be out of the range?

In addition, certain

want to

move into focus and be presented more prominently in the markets.

However, displays and other advertising measures

do not make sense

for retailers because of

.

This could make customers feel unsafe in the narrower sales area and not keep enough distance.

What exactly the discussions with

are about is currently unclear.

Presumably, negotiations are taking place over the prices that will apply in the next six months.

The following branded products are affected:

• Coca-Cola (also Light and Zero)

• Monster (the energy drink)

• Juices from High C

• The lemonade

• Eckes-Granini

• Pago fruit juices

• Yo fruit syrup

• Fruit tiger

Tell us what you think!

Rewe grapples with well-known brands - also dissatisfied with Nivea

Rewe is also

dissatisfied

with the

from Beiersdorf

.

The retailer is bothered by the quantities of Nivea items, which are

much cheaper

at the

discounter

.

That reports "chip.de".

Rewe is now demanding that the products be

offered at the same prices

by the partner

.

If the companies fail to agree on a result, the situation could change quickly.

Removal from the

can be a means of

applying

pressure to enforce the desired conditions and prices.

+

Price negotiation: Rewe is discussing with well-known manufacturers - there is a risk of product being thrown out and thus empty shelves.

(Symbol image)

© picture alliance / dpa / Rolf Vennenbernd

Rewe discussed with well-known manufacturers - expert warns

Rainer Münch, partner at Oliver Wyman's strategy consultancy and head of the Retail and Consumer Goods practice group in Germany, expects the situation to get even worse this year.

“During the annual negotiations with the

, it will be tough.

That can also mean a new high point when it comes to delistings, ”he explains in an interview.

In the current price war, Aldi has already shocked its competitors Lidl and Rewe.

(kas)

List of rubric lists: © picture alliance / dpa / Rolf Vennenbernd