- Over half of Italians also buy beer to take away from outlets near their home and above all from clubs, bars and pizzerias.
In detail, 52% declare that they have bought takeaway beer in recent months.
The trend emerged both with the second phase of the health emergency from Covid-19 and during the first national lockdown and is motivated by more than 9 out of 10 compatriots by the fact that it is useful to support local businesses struggling with the decline in consumption. due to measures to contain the pandemic.
The consumption indication comes with the third edition of the AssoBirra Birra-Cib Information Center created in collaboration with the market research company Bva Doxa.
The study records, despite the supermarket remains the elective place of purchase of the meal drink (87%), an increase in the percentage of Italians who bought beer at any point of sale near home (23%), from small neighborhood shops (15 %), from trusted bars (11%) or from ever-changing restaurants (10%).
The percentage of online purchases through e-commerce sites of the main distribution chains but also of small producers stands at 10%, in line with the values recorded during the first lockdown.
"Once again - comments Andrea Bagnolini, general manager of AssoBirra - the indissoluble bond between Italians and beer is confirmed, which not only do not give up on this meal drink that has now become customary on our tables, but are willing to do what it is possible for them, for example by buying beer and takeaway food, to give their support to the entrepreneurial realities of the sector in the most serious difficulties ".
(HANDLE).