A new outlet complex in the Dcity Center in Ma'ale Adumim will offer international fashion brands at big discounts.
The complex, which is expected to open at the beginning of February under the name Brands Outlet, will spread over 2,000 square meters and will be able to find a variety of international brands, such as Puma, Gap, Champion, Polo and more, for women, men and children at dozens of percent discounts. For example: polo shirts for men for 99 NIS on sale by buying 3 and getting 1 gift, GAP hoodies for men and women for 89 NIS, Champion sports pants for women and men for 99 NIS, Under Armour hoodie for adults 99 NIS and Chico suits for children for 39 NIS.
New outlet in Dcity
The new complex is owned by Dov Rabinovich, a fashion business owner in London who moved them to Israel for the first time, and is being built at an investment of over NIS 25 million in the new outlet boulevard of Dcity, which covers about 10,000 square meters.
The Brands Outlet complex will offer a wide range of international brands at tens of percent discount. The complex will include clothing, shoes and accessories departments of leading international brands, for women, men, children and youth.
"The new outlet complex was opened as part of our strategy to turn the Dcity complex into a central hub for outlet stores and surplus of popular brands at affordable prices," says Pnina Revach, CEO of the Dcity Center.
"Last year, we opened an electrical warehouse outlet store and a huge Max Stock store. Now, as 2024 begins, we are inaugurating our new avenue of outlets with the opening of the Brands Outlet complex that will offer leading brands at huge discounts throughout the year. At the same time, we are in the process of negotiating with leading chains to open additional outlet stores on our outlet boulevard. The flagship store will attract customers from all over the country, and for the first time in Israel the prices will be the same as the prices of an outlet in the US, so there is great anticipation for the opening of the store."
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