As of: January 19, 2024, 5:20 a.m
By: Bjarne Kommnick
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Netflix is now cooperating with a supermarket.
Customers from France can stream for free and shop for less with one subscription.
But a cost trap looms.
Bordeaux - The latest collaboration between the streaming giant Netflix and the French supermarket giant Carrefour is probably one of the most unusual collaborations. Customers of the chain can now take out a subscription in selected markets that grants discounts on shopping as well as the use of the streaming service.
Netflix offers free subscription for supermarket customers
It's no secret that many consumers have saved money by using Netflix and other streaming providers for years.
But since last year, so-called account sharing on Netflix can become expensive.
Since then, many have had to create their own account and, in particular, pay themselves.
According to
tagesschau.de,
this measure brought the company almost six million new customers in less than four months.
In addition, Netflix recently shut down a service on numerous systems.
Netflix is now cooperating with Europe's second largest retail company.
© Daniel Reinhardt/dpa
Not all customers are likely to have followed this change and have probably no longer been users of the service since then.
In France - more precisely in Bordeaux and Rouen - Netflix has now made its potential customers an offer that is intended to attract new customers and combines the streaming service with an essential everyday activity: shopping in the supermarket.
Supermarket offers subscription – customers can add Netflix for free
The French supermarket chain Carrefour, which is the second largest retail company in Europe after the Schwarz Group, offers its customers a Carrefour subscription for 5.99 euros per month, which promises several benefits: This includes a ten percent discount on every purchase and Free delivery of products with a value of 60 euros or more.
Customers can also cancel the offer at any time.
Since the new year, customers have also been able to add a Netflix subscription to their supermarket subscription.
Customers can choose between three variants.
On the one hand, there is a free version with advertising, one for 7.50 euros more per month and a premium version for 14 euros, all of which are directly tied to the subscription.
In any case, consumers will have to prepare for some changes in supermarkets in 2024.
Subscription for supermarket customers – this cost trap is looming
Customers who are already Netflix subscribers can also connect their account to the supermarket subscription.
However, consumers should ensure that their Netflix membership continues uninterrupted if the subscription is canceled in the supermarket and a corresponding payment method is stored in the Netflix account.
In this case, if you don't cancel both at the supermarket and at Netflix, you may continue to pay without using the service.
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So far, however, the offer is limited to Carrefour locations in Bordeaux and Rouen and therefore only in 108 of the over 12,000 branches.
However, if the concept is successful, it seems likely that it will be expanded to other countries and companies.
A request in this regard from IPPEN.MEDIA has so far remained unanswered by both Carrefour and Netflix.
(bk)