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Rügenwalder Mühle announces a drastic step: classic sausages are now only available in vegan form

2024-01-19T11:06:46.584Z

Highlights: Rügenwalder Mühle announces a drastic step: classic sausages are now only available in vegan form. As of: January 19, 2024, 11:53 a.m By: Nico Reiter CommentsPressSplit The RügenWalder MüHle offers some of its products as meat products and as vegan alternatives. The ham picker, a classic of the brand, has only been available in a vegan version since this year. The company has also been offering vegan products since 2014.



As of: January 19, 2024, 11:53 a.m

By: Nico Reiter

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The Rügenwalder Mühle offers some of its products as meat products and as vegan alternatives.

A classic is now only available in vegan version.

Munich – You can find more and more meat substitute products in supermarkets.

Especially now in January, some brands are offering plant-based alternatives to “Veganuary”.

Many people make a vegan diet a New Year’s resolution.

The Rügenwalder Mühle has both meat and substitute products in its range all year round.

The ham picker, a classic of the brand, has only been available in vegan version since this year.

Rügenwalder Mühle offers meat and vegan products

The company has also been offering vegan products since 2014.

“If you can make really tasty sausage with meat, you can also do it without meat,” says Rügenwalder Mühle.

They offer several products, from cold cuts to minced meat to bratwursts, both with meat and vegan.

When it comes to vegan products, the company focuses on meat substitutes that taste as close to the original as possible: “With our meat-free alternatives, we want to bring everyone to the same table and offer an alternative that sausage lovers will also enjoy.” The products are also particularly suitable for beginners Suitable for a vegan diet.

The classic sausage ham picker is now only available in vegan form

At the end of 2023, the ham picker made from meat from Rügenwalder Mühle was discontinued.

Currently there are also types of mortadella, grilled vegetables, chives, colorful peppers and colorful pepper - all vegan.

The vegan alternative is not only beneficial for the environment and animal welfare, the meat substitute also contains less fat.

Rügenwalder Mühle is making a big change to its “Vegetarian Ham Spicker” product.

© Arnulf Hettrich/imago

Vegan ham-spiked mortadella

Meat ham-spiked mortadella

Calorific value 118 kcal

Calorific value 218 kcal

Fat 9g

Fat 18g

Carbohydrates 3.1g

Carbohydrates 1g

Protein 2.2 g

Protein 13 g

Fiber 8g

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Customers are divided over Rügenwalder Mühle's decision

“I am pleasantly surprised that a company as big as Rügenwalder is taking this step with its flagship product.

I think that’s the most positive sign,” said one customer on Facebook.

“This is really a step in the right direction,” say vegans happily.

But not all customers are convinced.

"Catastrophe!

The right ham spiker is simply delicious!”, says one user.

“You can still produce the meat version…” says a disappointed customer.

The company now offers twice as many meat substitute products as meat products - and, according to

Bild

, makes more sales than non-vegan products.

Nevertheless, the products are usually not much more expensive than meat.

These are particularly popular with women under 50. Switching to fewer meat products will free up more capacity in factories for vegan products.

Rügenwalder Mühle manager Michael Hähnel explains his decision: “This shift in the range is not an effect that we are only seeing now in the current Veganuary, but rather a long-term development.”

Source: merkur

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