Just under 1 billion bottles of wine will be sold in Italian shops and large-scale retail trade in 2023, 3.1% less than the previous year for a value of 3 billion euros.
This was revealed by the Uiv-Ismea Observatory on an Ismea-Nielsen-IQ basis, highlighting the difficulties of a complicated year;
if on the one hand it amplified the new post-Covid consumption trends, on the other it caused more than one suffering for a sector still grappling with increases not yet absorbed and well beyond the timid growth recorded in value (+2.6% ).
Still wines set volumes at -3.6% (with reds at -4.9%) and recorded the 11th consecutive quarter with a minus sign.
Sparkling wines, despite an elimination of price growth in the last quarter, remain in line with the volumes sold in the previous year, but only thanks to the low cost Charmat non-Prosecco (+7.1%), without which the typology would turn negative by 2%.
The Observatory focuses on the evolution of Italian consumption from 2019 to today, which only partially reflects the economic situation, being dictated by structural changes in demand that has never been so fluid.
Compared to 5 years ago, the Observatory reports, the drop in consumption is almost 8%, i.e. 100 million bottles largely based on still wines (-11%) and fortified wines (-19%).
PDOs, with -2%, are the ones that have lost the least, with whites (+3%) and rosés (+17%).
IGTs fare worse (-13%) but above all ordinary wines, with -17% and the equivalent of 64 million fewer bottles.
On the sparkling wine front, in 5 years they have earned almost 19%, today with 139 million bottles sold.
Thanks to the Prosecco world, which rose by 30%, but also to the non-Prosecco Charmats, at +42% favored by lower purchasing power.
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