The collection starts from a practical detail.
The button.
But to stop at this notion of detail would be to reduce this small object to a very reductive function.
Alternately an ornament, a luxury accessory, an artistic support, the button is not so trivial.
Moreover, for several years now, a slew of branded and vintage versions have been put in the spotlight, on TikTok and Instagram, by fashion fans who reserve a special place for it on necklaces, cardigans and even jackets. upcycled.
By making the button the starting point of her spring-summer 2024 haute couture collection, artistic director Virginie Viard reminds us that it is a receptacle of jewelry or goldsmithing know-how.
And even here a source of inspiration for a haute couture fashion show decor.
At the Grand Palais Éphémère, the track is circular, crowned with a giant button that emerges from the ceiling to announce the joyous parade.
A sober and monumental space designed by the American rapper Kendrick Lamar, the director Dave Free and the choreographer Mike Carson, responding to the film
The Button
which accompanies the scenography, and in which the American actress (and Chanel ambassador) Margaret Qualley plays the role main.
Anna Mouglalis and Naomi Campbell also make an appearance.
No surprise then to find this star-studded cast in the front row of the parade, posing in front of the photographers.
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The front row of the Chanel haute couture spring-summer 2024 show
In images, in pictures
See the slideshow20 photos
See the slideshow20 photos
Body dancing
On this floor covered with a sand-colored carpet, we find the silhouette of the Parisienne, this girl with flowing hair styled in a maxi-knot that Virginie Viard takes into the world of ballet.
She takes on the features of a dancer who walks off stage, while recalling her world through transparency, tulle, leotards and white tights.
“Dance, I often think about it, is an important theme at Chanel,” explains the artistic director.
The house is close to its institutions, choreographers, dancers, we create costumes for the ballet.
I tried to bring together the power and finesse of bodies and clothes in a very light collection, made of tulle, ruffles, pleats and lace.”
Fashion show - Chanel - Couture Spring-Summer 2024
In images, in pictures
See the slideshow57 photos
See the slideshow57 photos
Styling exercise
The models express Chanel know-how, and remind us that haute couture is an exercise in style that only belongs to Paris and a few fashion houses.
All this, with a certain simplicity and a girlish side in bloom.
They wear long tweed jackets embroidered with tulle pockets, transparent pants, collars in a palette of white and powder pink.
The jeweled buttons work to transcend a puffy embroidered shirt, to enhance a pearl gray coat and to give light to a long black jacket with flared sleeves.
Virginie Viard thought of this haute couture as “the affirmation of a triumphant body” carried by the red thread button, which is also a symbol of emancipation.