Odelia Soysa surprised today (Sunday) when she published a short video on her Instagram account in which she revealed to the surfers the clothes store with a modest line "Oud Li-he Soysa" which bears her name and will open this Thursday in the capital of the Negev.
In the conversation we had with her this morning, she talked about her hope, as someone who was born and raised in an ultra-Orthodox home, to return to the roots, about her extensive involvement in the new business, and also sought to strengthen everyone who dreams big: "Don't be afraid, it's fun," she says.
"Good morning, with God's help we will do it and we will be successful," greeted Suissa at the beginning of the video in which she presented her new business.
"Good morning, my loves, we are here at the Grand, with God's help there is going to be a collection here, but a modest collection, I said 'God, I am going to win the many, to make you happy'. So very soon, with God's help, we will do and succeed."
What is behind the idea of opening a clothing store?
"First of all, I've been working with 'Zabang' for three or four years, a type of presenter, and I always had a dream to open my own business. I know the audience and I see that it works. I think there is a lack of stores of this nature in Beer Sheva. I see it a lot On Instagram, women who send me messages 'Odalia, what about modest clothes?'
And I said if I'm going to open a business and make my dream come true, I'm going to walk a modest line."
Will they sell only modest clothes?
"Clothes of a modest line, to benefit the many, to please and please the Creator of the world, with the help of God for the protection and preservation of our soldiers, for the sick, for the kidnapped. Anyone who dresses modestly from my store will only be for good things for the people of Israel."
Is modesty a mitzvah that you also take on personally?
"Personally not yet, but with God's help, who knows. Maybe thanks to this store I will return to my roots."
Is this a pop-up store or a permanent store?
"A permanent store with God's help."
Odalia Suissa / Photo: Or Gefen
How involved are you in the business?
"I'm involved in everything. I'm going to run the business, meet with suppliers, bring goods, I'm going to be in the store endlessly."
Are you the one who chooses the clothes?
"Exactly. I'm going to be responsible for everything."
Are you starting the business yourself?
"There is a businessman standing behind, and we are together."
Where will the store open and when?
"The store will open in the Grand Canyon in Be'er Sheva. We are really in the final stages. Ototo will be launched. With God's help, expect the store to open this week, on Thursday, February 1. I'm on the road now, bringing goods."
Is there a message you were thinking of conveying?
"I say that in the end if you have dreams - make them come true and don't be afraid. It's fun! By the way, I want to tell you that I wrote this dream on a note at the menorah last year. You know the note you put in the menorah? So when I opened the note this year, it still wasn't It came true. I said, 'It's okay, I accept with love,' and this year I wrote to the Creator of the world in a note, 'I'm not asking for anything, I just want to thank you. What you know is necessary and right to be for me - I will accept with love. But I want to say thank you for everything you give and do For me'. Lo and behold, less than two weeks have passed, and God willing, the request has come true."
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