Spending on organic products by Italians grew by 5.2% in one year, closing 2023 with 3.9 billion euros, consolidating the growth started in 2022 with +0.5%.
Ismea reports this in the new report which photographs domestic organic consumption, specifying that compared to overall agri-food, organic is holding up in quantities (+0.2%), recording lower shelf price increases compared to overall agri-food.
In this regard, according to the Ismea-NielsenIQ food consumption observatory published in recent days, the 2023 shopping cart is more expensive but also lighter, with purchasing volumes decreasing for almost all categories;
and the record increase in value is 8.1% (+8.4% food, +5.3% beverage).
Returning to organic, spending shows an increase in value for all food sectors, with the exception of meat and cured meats which show a decrease of -9.5% and -11.4% respectively on 2022.
Among the positive trends, significant increases were noted for vegetable oils and fats (+20.4%), non-alcoholic beverages (+12.6%) and dairy products (+10.6%), driven by inflation dynamics.
The value of organic spending continues to be concentrated in fruit and vegetables at 43.5%.
Modern distribution remains decisive for the sector, the channel preferred by Italian families for purchasing organic products, through which 64.6% of organic household spending is conveyed.
The discount store also recorded a positive performance, exceeding 14% of representation and gaining ground on traditional stores which, however, continue to lose market share, falling to 21.3% compared to 22.9% in 2022.
As for the impact of organic on agri-food, the increase in value of purchases of organic products does not equal that of agri-food.
Consequently, also for 2023, as in 2022, there will be a further decline in the organic share of the total value of Italian agri-food, which drops to 3.5%.
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